Senior Associate, Data Analysis, Italy

WPP Media; Lombardia; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Medical insurance

Pension plans

Paid time off

Language platform access

Job summary

WPP Media Limited in Italy is hiring a Senior Associate, Data Analysis to manage the full data journey—from collection and harmonisation to modelling, analysis and visualization. You will translate complex data into actionable recommendations for internal and client stakeholders.

The role requires strong SQL, Python, and experience with cloud data platforms (BigQuery or Snowflake). You will build dashboards using Tableau, Power BI or Looker and collaborate with Data Engineers to maintain

Qualifications

• 3+ years of experience in Data Analysis or Business Intelligence, ideally within media, consulting or marketing.
• Strong SQL skills and working knowledge of Python.
• Experience with cloud data platforms such as BigQuery or Snowflake.
• Ability to translate analytical findings into practical recommendations.

Responsibilities

• Collect, clean and integrate data from digital media platforms and client first-party sources.
• Build and maintain SQL data models and quality controls in cloud environments.
• Analyse multi-platform data to identify trends, anomalies and business drivers.
• Build clear and intuitive dashboards using tools such as Tableau, Power BI or Looker.
• Translate analytical findings into practical recommendations and present them to internal and client stakeholders.
• Collaborate with Data Engineers to maintain reliable and scalable data pipelines and models.
• Use GenAI and automation to improve recurring analytical processes.
• Independently manage standard Data Analysis activities and assigned deliverables, taking responsibility for their quality and timely completion.
• Support junior colleagues through operational guidance, knowledge sharing and quality reviews.
• Escalate complex, non-standard or business-critical analytical issues to the Manager.

Skills

SQL

Python

Data analysis

Communication

Analytical thinking

Education

Degree in Statistics, Economics, Computer Science, Engineering

Tools

BigQuery

Snowflake

Tableau

Power BI

Looker

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

The Senior Associate, Data Analysis manages the full data journey, from collecting and harmonising media and client data to modelling, analysis and visualisation. The role translates complex data into practical recommendations and contributes to reusable analytical solutions across clients.

Skills and Experience

• Collect, clean and integrate data from digital media platforms and client first-party sources.
• Build and maintain SQL data models and quality controls in cloud environments.
• Analyse multi-platform data to identify trends, anomalies and business drivers.
• Build clear and intuitive dashboards using tools such as Tableau, Power BI or Looker.
• Translate analytical findings into practical recommendations and present them to internal and client stakeholders.
• Collaborate with Data Engineers to maintain reliable and scalable data pipelines and models.
• Use GenAI and automation to improve recurring analytical processes.
• Independently manage standard Data Analysis activities and assigned deliverables, taking responsibility for their quality and timely completion.
• Support junior colleagues through operational guidance, knowledge sharing and quality reviews.
• Escalate complex, non-standard or business-critical analytical issues to the Manager.
• 3+ years of experience in Data Analysis or Business Intelligence, ideally within media, consulting or marketing.
• Strong SQL skills and working knowledge of Python.
• Experience with cloud data platforms such as BigQuery or Snowflake.
• Degree in Statistics, Economics, Computer Science, Engineering or another quantitative discipline.
• Strong analytical thinking, accuracy and problem-solving skills.
• Ability to communicate technical findings clearly to both technical and non-technical stakeholders.
• Fluent Italian and good written and spoken English.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

• Corporate Benefits & Discounts Platform
• Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
• Dedicated e-learning platform for all employees (at least 2000+ courses)
• Ticket Restaurant for every working day
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

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