SALES REPRESENTATIVE

BIC; Bologna; Hybrid; EUR 28,000 - 42,000; Full time

Job summary

BIC World is seeking a Sales Representative in Italy to develop our stationery market. You will visit stores, build relationships with customers, and drive distribution while ensuring optimal shelf visibility and brand presentation.

The role requires field presence, travel readiness, and collaboration with Marketing and Customer Service to respond to local market signals and opportunities.

Qualifications

• University degree required.
• Good level of English.
• Sales experience preferred.
• Driving license required.
• Willingness to travel 4 days per week.
• Proficient with MS Office.
• Team-oriented and results-driven.

Responsibilities

• Visit a defined number of stores to grow BIC's market share in Stationery.
• Establish relationships with customers and develop distribution per policy.
• Ensure future business through constant prospecting in the sales area.
• Optimize product visibility on shelves and presentation of the brand.
• Take orders through Siebel(Xtel) for ranges and promos.
• Coordinate with Marketing & Customer Service and other departments.

Skills

Good English level

Travel availability

PC skills

Team spirit

Sales experience

Education

University Degree

Tools

Outlook

Excel

Word

Job description

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

As a Sales Representative, Your Main Responsibilities Will Be

• Visit a clearly defined number of stores within a specific sales area in order to develop the market share of BIC products, for Stationery category;
• Focus on establishing working relationships with existing customers and develop the distribution of BIC products in line with the BIC sales policy;
• Ensure future business through constant and complete prospecting within the sales area;
• Optimize our product visibility on the shelves and improve the general presentation of the BIC brand in order to increase sales;
• Increase BIC share of space and visibility during promotional events
• Process orders through Siebel(Xtel) for permanent ranges and promotional offers;
• Manage shelf presentation (clean and well-presented BIC products);
• Introduce new products and negotiate features in customer catalogues & promotional flyers wherever possible and in the case such agreements are not centralized;
• Promote and take orders directly on the permanent assortments and special promotions/seasonal campaigns (Back To School);
• Monitor retail prices and price labeling in the stores;
• Manage the COOP budget per customer and ensure maximum optimization of the budget (in that case that this is not done by the Key Account or Regional Account);
• As product specialist, advise local buyers and store/shelf managers about our assortments, market figures and trends, competitors, etc. and provide them with professional support on their category development;
• Communicate constantly with colleagues in other departments such as Marketing & Customer Service(BDM): be alert to changes in the local market and signals coming from end users, customers and buyers and competitor activities;
• Work directly from home following a personal routing plan in line with the cycle planner as agreed with the line manager and based on the “BIC Italy Field Sales Model” (= minimum number of visits per day, mention individual agreed targets; weekly planning system and daily reporting method through Xtel);
• Ensure 4 days out of 5 full time presence on the field;
• Report directly to the Regional Sales Manager(FSM), inform him/her about your activities, results and experiences on the field.

Qualifications

• University Degree
• Good English level
• Previous experience in sales roles will be considered as a plus
• Driving License
• Travel Availability: 4 days per week
• Pc skills (outlook, excel, word)
• Team Spirit and Drive for results

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.