Remote B2B Growth Lead: Digital Marketing & E‑Commerce

Jobgether; Italia; In loco; EUR 60.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Fully remote

Descrizione del lavoro

Jobgether, on behalf of a partner company, seeks a Digital Marketing & E‑Commerce Growth Manager based in Italy. The role blends strategic ownership with hands‑on execution across SEO, paid media, email marketing, and e‑commerce optimisation to drive revenue and growth.

You will generate qualified B2B leads, boost online sales, and collaborate with sales to improve lead quality, conversions, and customer retention. The role offers full ownership and autonomy in a fully remote setup.

Competenze

• 5+ years in digital marketing, e‑commerce, inbound marketing, or lead generation.
• Proven track record of generating online revenue or qualified B2B leads through digital marketing.
• Strong experience across SEO, AEO, GEO, content strategy, and search‑intent optimisation.
• Ability to build and optimise sales‑focused landing pages and conversion funnels.
• Hands‑on experience managing Google Ads, Google Shopping, remarketing, and performance‑driven campaigns.
• Experience with email marketing, CRM systems, segmentation, and marketing automation.
• Strong analytical skills with tools like GA4, Search Console, ads platforms, and CRM/sales data.
• Experience with large product catalogues and multi-SKU businesses is highly desirable.
• Excellent written English and commercially focused copywriting skills.
• Ability to work independently, identify opportunities, launch initiatives, analyse results, and improve performance.
• Strong commercial mindset: traffic/rankings matter only if they drive revenue.
• Experience with Shopify, WooCommerce, Magento, BigCommerce, Google Merchant Center, Microsoft Ads, Meta Ads Manager, SEMrush, Ahrefs, Screaming Frog, Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Canva, Adobe is highly valued.

Mansioni

• Develop and execute an inbound marketing strategy to generate qualified B2B enquiries and online sales.
• Develop campaigns and lead‑generation funnels for industries, segments, products, and purchasing needs.
• Partner with sales to track leads from enquiry to conversion and improve lead quality with nurturing workflows.
• Own the organic search strategy across SEO, AEO, and Generative Engine Optimisation with keyword research and technical optimisation.
• Optimise product, category, service, and location pages for rankings and visibility across search engines and AI results.
• Create commercially focused content on pricing, bulk purchasing, specs, delivery, and FAQs.
• Build high‑converting landing pages for retail, wholesale, and corporate audiences.
• Improve calls to action, forms, checkout journeys, and conversion points through testing and analysis.
• Manage and optimise the e‑commerce platform: product data, pricing, stock, promotions, and customer journeys.
• Increase average order value, order frequency, and repeat revenue via bundles, cross‑selling, and abandon‑cart recovery.
• Plan and optimise paid campaigns across Google, Shopping, Performance Max, remarketing, display, and relevant Meta/LinkedIn channels.
• Manage budgets and improve cost per qualified lead and CAC.
• Build segmented email campaigns covering new enquiries, follow-ups, abandoned carts, repeat orders, and product launches.
• Analyse campaign, CRM, website and sales data to identify revenue-generating activities.
• Maintain weekly/monthly dashboards covering leads, sales, conversions, organic performance, and attribution.

Conoscenze

SEO

AEO

GEO

Content strategy

Campaign management

Analytics

Email marketing

CRM systems

Copywriting

Independent work

Commercial mindset

Strumenti

Shopify

WooCommerce

Magento

BigCommerce

Google Merchant Center

Microsoft Ads

Meta Ads Manager

SEMrush

Ahrefs

Screaming Frog

Klaviyo

Mailchimp

HubSpot

ActiveCampaign

Canva

Adobe

Descrizione del lavoro

Jobgether, on behalf of a partner company, seeks a Digital Marketing & E‑Commerce Growth Manager based in Italy. The role blends strategic ownership with hands‑on execution across SEO, paid media, email marketing, and e‑commerce optimisation to drive revenue and growth.

You will generate qualified B2B leads, boost online sales, and collaborate with sales to improve lead quality, conversions, and customer retention. The role offers full ownership and autonomy in a fully remote setup.