Public Relations Specialist

The Tour Guy; La Spezia; In loco; EUR 28.000 - 40.000; Tempo pieno

Vantaggi offerti da questo lavoro

Meal vouchers (€7 per day)

Descrizione del lavoro

The Tour Guy is seeking a Public Relations Specialist in La Spezia, Italy for a 6-month fixed-term position with potential extension. The candidate will build media relationships, pitch stories, and support digital PR with backlink strategy and engaging vertical video content:

You will craft compelling hooks, manage multiple pitches, and collaborate with the social team to maximize brand exposure across English-speaking audiences.

Competenze

• 2+ years of public relations experience.
• Portfolio of successful media placements and backlink wins.
• Hands-on experience creating or managing vertical video content.
• Ability to write compelling hooks that actually get opened.

Mansioni

• Media Pitching: Researching, drafting, and landing pitches in mainstream media outlets.
• Digital PR & Backlinks: Align pitching strategy to support SEO goals with backlinks.
• Social Media Support: Script and produce engaging vertical content for platforms like Instagram and TikTok.

Conoscenze

Media pitching

Backlinks strategy

Vertical video content

Hooks writing

English proficiency

Descrizione del lavoro

This is a 6-month fixed-term position with possibility of extension based on performance and business needs.

Our Company:

We are The Tour Guy, provider of incredible tours and authentic experiences for English-speaking travelers across Europe and the U.S.A. We follow the Golden Rule of travel: treat vacations like you want yours treated.

The Role

You will be responsible for getting our brand in front of the right people, whether that's a traditional news desk or a viral social feed.

• Media Pitching: Researching, drafting, and landing pitches in mainstream media outlets. You should have a proven track record of getting "yes" from journalists.
• Digital PR & Backlinks: You understand that a mention is good, but is more impactful when it comes with a backlink to the appropriate page. You’ll align your pitching strategy to support our SEO goals.
• Social Media Support: You’ll assist our social team managing video content on Instgram, TikTok, and whichever platforms come next. You should know how to script and produce (or direct) snappy, engaging vertical content that feels native to the platform and frames our products for sale.

What We’re Looking For

• High Intellectual Horsepower: You learn fast, think critically, and don’t need your hand held.
• Driven & Self-Motivated: You are a hunter. You don’t wait for assignments; you find opportunities and execute them.
• Organized: You manage multiple pitches, follow-ups, and production deadlines without letting anything slip through the cracks.
• English: Flawless English grammar.

Requirements

• 2+ years of experience in public relations.
• A portfolio of successful media placements and backlink wins.
• Hands-on experience creating or managing vertical video content.
• The ability to write compelling hooks that actually get opened. xysqume

What we offer:

• Meal vouchers (€7 per day) in accordance with internal company policy

At The Tour Guy we offer equal opportunities. We are committed to treat all candidates equally based on their skills, achievements and experience regardless of their race, nationality, sex, age, disability, sexual orientation, gender identity or any other classification protected by law.

Public Relations Specialist La Spezia, Italy