Parts Business Specialist

CNH; Modena; On-site; EUR 39,000 - 60,000; Full time

Benefits offered by this job

Flexible work arrangements

Parental leave

Job summary

CNH in Modena is seeking a Parts Business Specialist to drive profitable Parts & Service growth through sell-out, business development, marketing and dealer network initiatives.

The role requires a proactive, target-driven mindset, strong analytical skills, and collaboration with Direx partners to optimize performance across channels. Fluency in English and solid Office skills are essential, with about 20% field presence expected.

Qualifications

• Strong commercial mindset, curiosity and willingness to learn.
• Proactive, results-oriented approach and ability to turn ideas into concrete actions.
• Good analytical and problem-solving skills.

Responsibilities

• Identify and develop business opportunities aimed at increasing Parts & Service revenue, profitability, customer penetration and market share.
• Deploy sell-out projects and targeted commercial initiatives across the dealer network, ensuring measurable business results.
• Support PSMs and dealers in translating market insights, customer needs and performance data into targeted local action plans by dealer, customer segment, product line and channel.
• Manage and coordinate all Direx partners, range development, promotional activities and dealer activation.
• Drive eCommerce activation by supporting dealer onboarding, promotional planning, customer engagement and online sales development.
• Develop and coordinate targeted marketing, digital and communication initiatives supporting sell-out, customer activation and business development.
• Develop and adapt the annual marketing plan across the primary and secondary dealer network, measuring the effectiveness and return of all initiatives
• Manage communication tools, digital campaigns and network events to support dealer activation and business growth.
• Ensure consistent application of Parts & Service brand identity and guidelines across all communication materials.

Skills

Commercial mindset

Analytical skills

Collaboration

Digital channels

Sales knowledge

Education

Bachelor or Master degree

Tools

Microsoft Office

Job description

About Us

At CNH, we're driven by a clear purpose:

we serve and advance the people who feed and build a growing world. As a global leader in agriculture and construction, we create the equipment, technology, and solutions that help our customers work more productively and sustainably. Our success starts with our people, and we foster a collaborative culture where innovation thrives and every employee has the opportunity to grow.

About Us

At CNH, we're driven by a clear purpose: we serve and advance the people who feed and build a growing world. As a global leader in agriculture and construction, we create the equipment, technology, and solutions that help our customers work more productively and sustainably. Our success starts with our people, and we foster a collaborative culture where innovation thrives and every employee has the opportunity to grow.

Grow a Career. Build a Future.

If you're ready to make an impact and build a career with purpose, there's a place for you at CNH.

Job Purpose

Reporting to the Parts Market Leader and working closely with the Sales team, the Parts Business Specialist drives profitable Parts & Service growth through sell-out, business development, marketing and communication initiatives across the dealer network. The role also leverages Direx partner management and eCommerce activation as additional growth drivers. The ideal candidate is proactive, target-oriented and digitally skilled.

Key Responsibilities

• Identify and develop business opportunities aimed at increasing Parts & Service revenue, profitability, customer penetration and market share.
• Deploy sell-out projects and targeted commercial initiatives across the dealer network, ensuring measurable business results.
• Support PSMs and dealers in translating market insights, customer needs and performance data into targeted local action plans by dealer, customer segment, product line and channel.
• Manage and coordinate all Direx partners, range development, promotional activities and dealer activation.
• Drive eCommerce activation by supporting dealer onboarding, promotional planning, customer engagement and online sales development.
• Develop and coordinate targeted marketing, digital and communication initiatives supporting sell-out, customer activation and business development.
• Develop and adapt the annual marketing plan across the primary and secondary dealer network, measuring the effectiveness and return of all initiatives
• Manage communication tools, digital campaigns and network events to support dealer activation and business growth.
• Ensure consistent application of Parts & Service brand identity and guidelines across all communication materials.

Experience Required

• Strong commercial mindset, curiosity and willingness to learn.
• Proactive, results-oriented approach and ability to turn ideas into concrete actions.
• Good analytical and problem-solving skills.
• Ability to collaborate effectively with different teams, partners and stakeholders.
• Interest in business development, sales, marketing and digital channels.
• Previous professional experience is welcome but not mandatory

Preferred Qualifications

• BA or Master degree
• Fluent in English is a must
• 20% of the time spent in the field through the Network
• Strong knowledge of Office environment (Excel, Word, Power point)
• Ability to prioritize workload and meet strict deadlines.
• Knowledge of sales performance metrics and KPIs
• Be proactive & independent in a dynamic environment.
• Customer satisfaction focused

Pay Transparency

The annual salary for this role is EUR €39,000.00 - €59,800.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.). For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.

What We Offer

We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.

Benefits

At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:

• Flexible work arrangements
• Parental leave