Omnichannel Trade Marketing Director

Adidas; Milano; Ibrido; EUR 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

A leading sports brand in Milan is seeking an Omnichannel Trade Marketing Director to drive the brand activation strategy across all channels. The ideal candidate will have experience in marketing and sales, a proven ability to lead teams, and strong project management skills. The role offers a hybrid working model with additional perks such as annual bonuses, meal vouchers, and gym opportunities.

Servizi

Annual bonus

Meal voucher

Gym and sports opportunities

Free access to self-learning platform

Employee Assistance Program

Competenze

• 8+ years of experience in sales, marketing, or communications.
• 4+ years of experience leading a team.

Mansioni

• Implement the Italian Omnichannel Marketing strategy.
• Maximise business opportunities in wholesale and franchise channels.
• Drive consumer experiential events at store level.
• Monitor performance of marketing initiatives.

Conoscenze

Knowledge of full marketing mix

Leadership and management experience

Marketing budget management

Communication skills

Project management skills

Fluency in English

Strumenti

MS Office

Descrizione del lavoro

Omnichannel Trade Marketing Director

Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey.

At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

Purpose of the role

Create, drive and execute the Omni-Channel Activation Plan locally and coordinate its consistent execution across all consumer touchpoints in line with Country guidance. Own and develop the brand activation strategy by creating a cohesive vision for all Omni channel (Wholesale, Retail and eCom) marketing initiatives. Execute marketing strategies in the best possible way, ensuring optimal amplification of the campaign message at the point of sale and maximising in‑store conversion.

What you’ll do

• Implement the Italian Omnichannel Marketing strategy by ensuring:
  • Maximum amplification of campaign messages, through the activation of all physical touchpoints: WHS, OC and Franchise
  • A maximisation of in‑store conversion through relevant consumer initiatives
• Maximise business opportunities in the WHS channel:
  • Creation of strategies in synergy with Sales and Brand departments that maximise the WHS within the Customer for the categories under its management
  • Optimal management of marketing campaigns and in‑store visibility
  • Optimisation of the assortment in accordance with strategic priorities and communication campaigns
• Maximise business opportunities in BC and Franchise channels:
  • A unified strategy that maximises messaging and campaign activations in both store formats in synergy
  • Maximise visibility and initiatives to optimise engagement, in‑store traffic and conversion in BC and FS
  • Using BC and Franchise as the last mile of the marketing strategy to amplify Brand campaigns and work from awareness to conversion on a growing consumer target, with a focus on Gen Z and Gen Alpha
• Drive and initiate an exciting consumer experiential event at the store level in cooperation with BA, Brand Communications, BU and Sports Marketing, BU team
• Develop in‑store campaign and promotion that drive consumer traffic & buying
• Mentor and guide the team, through:
  • Building a winning, innovative and market‑leading team
  • Creating a motivated and engaged team
  • Creating ad‑hoc development and career paths, capable of ensuring an adequate balance between talent turnover and retention
  • Achieving a rotation of resources to create rounded, not over‑specialised roles and skills for future growth

Additional responsibilities

• Implement the CTC distribution platform finalising the key destination doors sell‑in packages
• Deliver appropriate channel activation sell‑in tools at Sales Launch period
• Plan resources to guarantee perfect execution at POS
• Assist in creating seasonal account plans that outline aspects of activation, both in‑store and out‑of‑store in collaboration with Business Unit (BU) and channels
• Ensure all retail space management solutions are partnered with the best point‑of‑sale with regular updates
• Report on performance of Omni‑Channel marketing initiatives to ensure its optimal marketing activities
• Provide input on global toolbox performance to Global Concept‑to‑Consumer to pursue further improvement
• Share and implement global ISC and VM strategies with Business Unit (BU) and channels in sell‑in stage and manage executional excellence to maximise sell‑out
• Execute brand concepts with special emphasis on key destination doors, in close collaboration with BU, CTC and Sales team
• Plan and manage Omni‑Channel MWB to ensure a right investment decision and ROI analysis
• Monitor performance

Skills you’ll need

• Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major sales or retailer (sporting goods industry preferred)
• Leading and managing a diverse team
• Marketing budget management
• Advanced user of MS Office suite of products
• Experience in both market and above-market organisation preferred
• Strategic thinking, problem definition, data synthesis and innovative solution development with strong execution focus
• Proven project management skills
• Strong communication (written, verbal) and facilitation skills for small and large groups
• Ability to deliver persuasive presentations on complex topics to diverse audiences
• Ability to manage through change, make decisions and act comfortably with risk and uncertainty
• Fluent in English
• Experienced people manager

Main requirements

• +8 years of Sales, Marketing and/or communication experience
• +4 years of experience leading a team

Life at adidas

• Annual bonus
• Meal voucher
• Gym and sports opportunities
• Free access to self‑learning platform
• Employee Assistance Program (personal counselling)
• Hybrid working model

Culture

• COU RAGE: Speak up when you see an opportunity; step up when you see a need
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow‑through
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things
• TEAM PLAY: Win together. Work collaboratively and cultivate a shared mindset
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all

DEI Statement

We strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

Job Details

Job Title: Omnichannel Trade Marketing Director
Location: Milan
Team: Brand Management & Communications
Country/Region: IT
Contract Type: Full time
Number: 536251
Date: Nov 28, 2025