MEDIA STRATEGIST – Grow into Retail Media

Delonghi; Lucca; À distance; EUR 45 000 - 75 000; Plein temps

Avantages offerts par ce poste

Wellbeing initiatives

Flexible work hours

Remote work options

Health insurance

Company restaurant

Discounts and partnerships

Résumé du poste

Delonghi is seeking a hands-on Retail Media Manager to drive European campaigns for a global advertiser. You will bridge performance marketing with commercial sales, collaborating with top retailers to optimize spend and the digital shelf.

You will work closely with the Head of Paid Media to shape the roadmap, translate data into insights, and manage high-budget campaigns across major European retailers, delivering measurable ROAS improvements.

Qualifications

• 4+ years of experience in Paid Media campaigns.
• Strong analytical mindset.
• Advanced knowledge of Excel/Google Sheets and Looker.
• Full professional fluency in English (other languages a plus).

Responsabilités

• End-to-end management of retail media campaigns across major European retailers (Sponsored Products, Display, Video)
• Develop and execute bespoke media plans for retailers such as MediaMarkt, Currys, Argos, Unieuro
• Budget management to hit ROAS and market share targets
• Daily performance monitoring and A/B testing of bids, keywords, and creatives
• Translate data into actionable insights; provide weekly/monthly performance deep-dives and summaries
• Serve as technical point of contact for local trade marketing teams and external retail media networks/aggregators

Connaissances

Paid media

Analytical mindset

Budget management

Excel/Google Sheets

Looker

English fluency

Retail media platforms

Outils

Looker

Excel/Google Sheets

Description du poste

Overview

In this hands-on role, you will drive European retail media campaigns for a global advertiser, acting as the engine behind wining the digital shelf and ROI. You’ll bridge performance marketing with commercial sales, collaborating with top retailers to craft tailored plans and optimize spend. You’ll learn Retail Media in depth, shaping the roadmap with the Head of Paid Media and influencing digital transformation. This is a data-driven, cross-functional position with measurable impact.

Retribuzione / Benefits

• Wellbeing initiatives
• Flexible work hours
• Remote work options
• Health insurance
• Company restaurant
• Discounts and partnerships

Responsabilità

• End-to-end management of retail media campaigns across major European retailers (Sponsored Products, Display, Video)
• Develop and execute bespoke media plans for retailers such as MediaMarkt, Currys, Argos, Unieuro
• Budget management to hit ROAS and market share targets
• Daily performance monitoring and A/B testing of bids, keywords, and creatives
• Translate data into actionable insights; provide weekly/monthly performance deep-dives and summaries
• Serve as technical point of contact for local trade marketing teams and external retail media networks/aggregators

Requisiti fondamentali

• 4+ years of experience in Paid Media campaigns
• Strong analytical mindset
• Advanced knowledge of Excel/Google Sheets, Looker
• Full professional fluency in English (other languages a plus)
• Proven track record of managing high-budget campaigns

• Stakeholder collaboration
• Analytical thinking
• Proactivity and learning mindset
• Excel/Google Sheets
• Looker
• Experience with retail media platforms (Sponsored Products, Display, Video)