Marketing Specialist (Italy)

Bybit; Veneto; Ibrido; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading crypto exchange is seeking a Community & Marketing Assistant in Italy. You will manage local crypto communities, execute marketing campaigns, and support operations. Ideal candidates should have over 3 years of digital marketing experience, a strong understanding of the crypto culture, and familiarity with various marketing tools. This role is a fantastic opportunity for an individual eager to grow in a global team.

Competenze

• 3+ years of experience in regional or digital marketing.
• Deep understanding of the crypto user base and culture.
• Familiarity with marketing tools and social platforms.

Mansioni

• Develop marketing strategies to enhance brand awareness.
• Collaborate with teams to tailor marketing initiatives.
• Manage partnerships with Italian media and communities.

Conoscenze

Digital marketing experience

Crypto user base understanding

Familiarity with social platforms

Event management

Strumenti

CRM tools

Analytics platforms

Descrizione del lavoro

Job Overview

We’re looking for a Community & Marketing Assistant to support our efforts in Italy. You’ll play a key role in managing our local crypto communities, executing marketing campaigns, and supporting day-to-day marketing operations. This is an excellent opportunity for someone passionate about Web3 and eager to grow within a global team.

Responsibilities

• Develop marketing strategies to drive brand positioning and awareness, user acquisition, and support the Italian markets to boost their business plans.
• Collaborate with cross-functional teams (Growth, Product, Community, Compliance) to ensure marketing initiatives are tailored to local user behavior, regulations, and cultural context.
• Manage partnerships with Italian media and other relevant players at the Italian level, and with communities to promote Bybit through both online and offline channels.
• Plan and support regional marketing campaigns (e.g., referral programs, promotions, airdrops, webinars, AMAs, trading competitions) together with offline events across Italy targeting top-tier markets.
• Monitor campaign performance and user acquisition data, and iterate based on ROI and engagement.
• Keep up with local crypto trends, competitor activity, and relevant regulatory shifts to inform campaign and positioning strategies.

Qualifications

• 3+ years of experience in regional or digital marketing, with proven success in building events, PR, and marketing initiatives.
• Deep understanding of the crypto user base, culture, content channels, and market dynamics at the Italian level.
• Familiarity with marketing tools and platforms (e.g., CRM, analytics, event checklists and roadmaps, social platforms like Twitter, YouTube, TikTok, Telegram, Discord, etc.).
• Experience working with KOLs, affiliates, and community partners in the Web3 or fintech space.
• Proactive, creative, and able to manage multiple campaigns with limited oversight.
• Results-oriented with strong skills in performance tracking and reporting.
• Based in Italy and able to attend industry events or manage activations when needed.