Marketing Specialist

Arsenale Group; Roma; In loco; EUR 28.000 - 32.000; Tempo pieno

Vantaggi offerti da questo lavoro

Supplementary health insurance

Salary in line with market

Descrizione del lavoro

Arsenale Group is seeking a Marketing Specialist to support its luxury brand's marketing and communications in Italy. You will develop integrated marketing initiatives across digital channels, trade communications, public relations and brand positioning, helping to increase awareness and drive commercial growth among international luxury travel partners.

Collaborating with Sales, Business Development and external partners, you will manage LinkedIn and Instagram content, newsletters for the

Competenze

• Bachelor’s degree in Marketing, Communications, PR or related field.

Mansioni

• Support brand’s presence across key B2B and inspiration channels, primarily LinkedIn and Instagram.
• Support newsletters for the international luxury travel trade across planning, content creation, segmentation and reporting.
• Contribute to the development of the B2B digital portal content and sales materials.
• Assist with relationships with international PR agencies, journalists and media at events and roadshows.
• Support the integrated communication strategy across touchpoints with aligned messaging.
• Collaborate with Sales, Business Development and external partners to support commercial objectives.
• Monitor performance through KPI tracking and regular reporting.

Conoscenze

LinkedIn & Instagram management

Content production

Campaign reporting

Editorial writing

Formazione

Bachelor's degree in Marketing, Communications, PR

Strumenti

CMS platforms

Canva

Adobe Creative Suite

Google Analytics

LinkedIn Analytics

Descrizione del lavoro

Arsenale is a multi-brand Group capable of providing a comprehensive service to the largest and most renowned luxury global market operators who wish to expand in Italy. Founded and supported by internationally renowned entrepreneurs and investors, Arsenale aims at creating the leading luxury hospitality group in Italy. To pursue that ambition, the Group launched an impressive investments plan to boost tourism and made-in-Italy through the acquisition, re‑development and enhancement of iconic hotels and hospitality solutions in the most beautiful locations of the country.

Among its strategic partnerships, Arsenale collaborates with Orient Express in the development and management of exceptional hospitality experiences, combining timeless heritage, refined service, and contemporary luxury standards. Through this collaboration, the Group contributes to the revival and expansion of the iconic Orient Express brand within Italy’s luxury hospitality landscape.

What We Are Looking For:

We are looking for a Marketing Specialist to support the marketing and communications activities of one of the Group’s brands and strengthen its positioning within the international luxury travel market. You will help develop and execute integrated marketing initiatives across digital channels, trade communications, public relations and brand positioning — supporting brand awareness, nurturing relationships with the international luxury travel trade and contributing to commercial growth.

Key Activities:

• Support the brand’s presence across key B2B and inspiration channels, primarily LinkedIn and Instagram — contributing to content production, maintaining the publishing calendar and monitoring performance to keep it consistent with a curated, authoritative positioning.
• Support the management and optimisation of newsletters for the international luxury travel trade — advisors, tour operators and consortia — across editorial planning, content creation, audience segmentation and campaign reporting.
• Contribute to the ongoing development of the B2B digital portal, working with the technical team to maintain product content, itineraries and sales materials, and supporting the editorial sections that underpin commercial distribution.
• Help maintain relationships with international PR agencies, journalists and media across luxury travel, lifestyle and culture, supporting press communications and the brand’s presence at key industry events and international roadshows.
• Support the integrated communication strategy across touchpoints, ensuring consistent positioning and aligned commercial and editorial messaging.
• Collaborate with Sales, Business Development and external partners so that marketing initiatives effectively support commercial objectives.
• Support performance monitoring through regular reporting and KPI tracking, flagging opportunities to improve.
• Produce marketing materials, presentations and sales collateral aligned with the brand’s luxury positioning.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, Languages or a related field. A Master’s or specialised education in Luxury Brand Management, Hospitality Management or Journalism is an advantage.
• 2 years in marketing, communications or PR — ideally combining luxury hospitality, premium travel or luxury lifestyle with structured corporate environments or international communication agencies.
• Editorial writing in English at native or C2 level, and excellent Italian.
• Experience managing LinkedIn and Instagram business accounts — content, editorial planning and basic performance analysis.
• Familiarity with email marketing platforms, audience segmentation, automation and campaign reporting.
• Some experience with B2B luxury audiences — advisors, tour operators, consortia and high-end agencies — is a plus.
• Exposure to media relations and PR agencies is a plus.
• Familiarity with CMS platforms and B2B portals is an advantage.
• Working knowledge of Canva, Adobe Creative Suite, Google Analytics and LinkedIn Analytics is beneficial.
• Additional languages — French, Spanish or Arabic — are a plus.

What We Offer:

• Annual gross salary ranging from €28.000 to €32.000;
• Supplementary health insurance;
• A culture that values diversity, equity, and inclusion.

Our company is committed to diversity and inclusion. We encourage applications from all qualified individuals, regardless of gender, age, nationality, or background. By applying, you consent to the processing of your personal data in accordance with GDPR (EU Regulation 2016/679) and applicable national laws