Marketing Retention Specialist Italy

Warner Bros. Entertainment Italia; Milano; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading entertainment corporation is seeking a passionate Marketing Retention Specialist to join their team in Milan. In this role, you will develop and execute CRM strategies to enhance user engagement and retention for HBO Max in Italy. Candidates should have a minimum of 2 years in retention marketing, strong analytical skills, and be fluent in English and Italian. Join us to help shape the future of streaming in the Italian market.

Competenze

• Minimum 2 years of experience in CRM retention marketing.
• Fluent in English and Italian.
• Strong analytical and problem-solving skills.

Mansioni

• Develop and execute CRM and retention campaigns.
• Monitor performance metrics and analyze customer behavior.
• Support the launch of HBO Max in Italy.

Conoscenze

CRM retention marketing

Digital marketing

Google Analytics

Email marketing

Social media management

Strumenti

Salesforce Marketing Cloud

Pardot

MailChimp

HubSpot

Responsys

Descrizione del lavoro

Welcome to Warner Bros. Discovery the stuff dreams are made of.

Your New Role

We are looking for a passionate and data-driven Marketing Retention Specialist to join the HBO Max Italy team. This role sits within the EMEA Retention team reporting into the EMEA Retention CRM Director. You will play a key role in launching HBO Max in the Italian market and driving ongoing customer engagement and retention. With a strong focus on CRM you will design and execute campaigns that keep our users excited loyal and deeply connected to our stories.

Your Role Accountabilities

• Develop and execute CRM and retention campaigns for HBO Max Italy across email push notifications and in-app messaging.
• Partner with CRM Brand Content Product and Analytics teams to deliver personalized data-driven customer journeys.
• Monitor performance metrics analyze customer behavior and optimize campaigns for engagement and churn reduction.
• Support the launch of HBO Max in Italy by building effective onboarding flows and winback strategies.
• Explore innovative retention mechanics such as gamification loyalty perks and localized campaigns tailored to the Italian market.
• Collaborate closely with colleagues across EMEA to share best practices and implement region-wide retention initiatives.
• Stay on top of industry trends in streaming digital marketing and entertainment to continuously evolve our approach.

Skills and Experience Required

• Minimum 2 years of experience in CRM retention marketing or lifecycle management preferably in streaming digital or subscription-based businesses.
• Passionate about entertainment streaming and digital storytelling.
• Curious creative and eager to experiment with new ideas while staying data-driven.
• Strong analytical and problem-solving skills with experience using CRM platforms and analytics tools.
• Excellent communication and collaboration skills fluent in English and Italian.

Why Join Us

At HBO Max youll be part of the EMEA Retention team that brings world-class stories to German audiences. Youll have the opportunity to shape how fans discover experience and stay engaged with our platform from launch day and beyond while also growing your expertise within an international team thats redefining retention marketing for the streaming era.

How We Get Things Done

This last bit is probably the most important! Here at WBD our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit regardless of sex gender identity ethnicity age sexual orientation religion or belief marital status pregnancy parenthood disability or any other category protected by law.

If youre a qualified candidate with a disability and you require adjustments or accommodations during the job application and / or recruitment process please visit our accessibility page for instructions to submit your request.

Additional

Employment Type: Full-Time

Experience: years

Vacancy: 1