Marketing Manager Italy

Pillar Srl; Lombardia; On-site; EUR 30,000 - 45,000; Full time

Benefits offered by this job

Competitive compensation

Ownership in growth

Meritocratic growth

Location: Milan/Barcelona

Offsite team meetups

Job summary

Pillar is hiring a Growth/Marketing Lead for Italy to own the market’s P&L, strategy, and local execution within a central, matrix organization. You will partner with Paid, CRM/Lifecycle, and Product to build a scalable local engine.

Based in Milan or Barcelona, you will define campaigns, optimize CAC, and drive growth for Pillar’s Italian expansion. You’ll report progress, adapt tactics, and shape the central roadmap with market insights.

Qualifications

• Experience owning marketing for a specific market/country, ideally in B2B SaaS or a sales-led business.
• Comfortable working in a matrix structure, taking direction from central functions while owning local execution and results.
• You think in metrics: CAC, ARR, pipeline, conversion, funnel, and tie local activity to business outcomes.
• Hands-on with at least one growth lever (paid, lifecycle/CRM, content/SEO, or product marketing) and fluency across others to coordinate with specialists.
• Understanding Italy’s market dynamics, buyer psychology, and regulatory/industry context relevant to construction or B2B sectors.
• Autonomy, ownership, and a growth mindset are essential in this early-stage role.

Responsibilities

• Own the Italian marketing P&L: pipeline, CAC, and customer acquisition targets.
• Define and execute strategies to reach and exceed country targets.
• Partner with Paid to localize campaigns, messaging, and budget for Italy.
• Collaborate with CRM/Lifecycle to create nurture flows and lifecycle communications.
• Own local product marketing: positioning, messaging, and launches for Italy.
• Represent Italy’s voice in central planning and propose local adaptations.
• Coordinate with Sales to align marketing pipeline with capacity and feedback.
• Align local marketing needs with Product and Central priorities.
• Report market performance and feed learnings into the central growth roadmap.

Skills

Market ownership

Growth mindset

Data-driven

Cross-functional collaboration

B2B SaaS

Education

Bachelor’s degree or equivalent

Tools

CRM platforms

SEO tools

Job description

About Pillar

Pillar is an Italian startup founded on February 13, 2025. In less than a year, we raised €15.2 million to revolutionize the construction industry, and we are growing fast. Our mission is to rebuild its foundations. Our ambition is to manage 1 in 3 construction sites in Europe. We are Italian, but with a European vision

The Italian construction industry is the backbone of the country's economy, involving nearly 5 million people, yet it is still managed with outdated tools.

Pillar was built to solve this problem at its root. We have built an all-in-one platform that allows construction companies to oversee every job site, monitor profitability in real time.

Why Join Us Now

Until now, "marketing at Pillar" meant "marketing for Italy": one team, one market, no need to distinguish local from central. That's changing: we're standing up a central Growth/Marketing function (Paid, CRM & Lifecycle, SEO & Content).
That means Italy needs its own owner for the first time, someone who takes on everything that made the market work so far.
This is a founding role: you're not founding the Italian market, it already exists and performs but you are founding how we run it going forward, in a matrix instead of a silo.

What You'll Do

In practice:

• Own the italian marketing P&L: pipeline, CAC, and customer acquisition targets for the market.

• Define and execute the strategy to reach and overperform your country targets.

• Partner with the Paid vertical to create and localize campaigns, messaging, and budget allocation for Italy.

• Partner with CRM/Lifecycle to create and adapt nurture flows, segmentation, and lifecycle communication.

• Own local product marketing: positioning, messaging, and launches for Italy.

• Represent the voice of Italy in central planning - flag what doesn't translate, propose what should be built locally.

• Work with Sales to align marketing-generated pipeline with sales capacity and feedback.

• Work with the Product and Central teams to align local marketing needs with their priorities.

• Report on market performance and translate local learnings into inputs for the central growth roadmap.

Your one goal: prove the market, build the engine, and leave behind a repeatable model for the countries that come next.

What You'll Bring

We are looking for someone who can operate as a local owner and a central partner at the same time.

• You have experience owning marketing (or product marketing or demand generation) for a specific market/country, ideally in B2B SaaS or a sales-led business.

• You're comfortable working in a matrix structure, taking direction and frameworks from central functions while owning local execution and results.

• You think in metrics: CAC, ARR, pipeline, conversion, funnel, and you know how to tie local activity back to business outcomes.

• You have hands-on experience with at least one growth lever (paid, lifecycle/CRM, content/SEO, or product marketing) and enough fluency across the others to coordinate with specialists.

• You understand Italy's market dynamics, buyer psychology, and (ideally) some regulatory/industry context relevant to construction or another traditional B2B sector.

• You're comfortable with ambiguity, building a market from an early stage means the playbook isn't fully written yet.

Extra Points if you have:

• Background in construction, real estate, or another traditional/regulated B2B industry.

• Autonomy is required. Ownership is required. A growth mindset is required.

• Experience launching or scaling a product in a new country/market.

How We Work at Pillar

At Pillar we row in the same direction: if one of us speeds up, we all do. We're ambitious, and we raise the bar and take ownership as we go.

Pillar isn't for you if you want to be a mere executor, want clearly defined boundaries, are looking for already-perfect processes, a calm pace, or someone to tell you exactly what to do every day.

• A small, fast team where the distance between an idea and shipping it is short.

• Genuine autonomy and visibility, nobody here waits to be told what to do.

What We Offer

• Competitive compensation: €30.000-€45.000, tailored to experience and expertise.

• Ownership: Real ownership of a critical growth area and collaboration with leadership and hands-on involvement in a new market expansion from day one.

• Growth: Meritocratic growth: impact = advancement.
  Location: Milan (Italy) or Barcelona (Spain);
  Languages: Native-level proficiency in Italian (C2) and professional working proficiency in English required. Spanish is a plus.

• Office: A role based in Milan or Barcelona, under Pillar's applicable working model.

• Team: Offsite every 6 months. A dynamic, ambitious, and collaborative team focused on innovation and professional growth.

Our Hiring Process

1. Initial conversation alongside our Talent Acquisition specialists.

2. Brief 30-45 min interview with a member of the Marketing Team.

3. A final chat with our VP of Growth.

If you are excited about the opportunity to shape marketing at Pillar and make a real impact, we’d love to hear from you.

One last thing

Pillar is hiring this person while all of that is still taking shape.

Build the system behind the scale.