Marketing Director, Europe

INSIGHTEC; Milano; In loco; EUR 110.000 - 160.000; Tempo pieno

Descrizione del lavoro

Insightec is seeking a Director of Marketing Europe to lead regional marketing efforts across the EMEA region, driving adoption of MR-guided Focused Ultrasound therapies and expanding installed systems.

You will build and mentor a high-performing team, translate corporate priorities into local plans, and collaborate with medical affairs, regulatory, and commercial functions to deliver measurable ROI.

Competenze

• 10–15 years’ experience in medical device commercial roles.
• Leadership experience managing regional marketing teams across Europe.
• Proven success in developing and executing market development strategies for complex medical technologies.
• Strong understanding of European healthcare systems, reimbursement structures, and market access.
• Fluency in English and at least one additional European language.

Mansioni

• Develop and implement regional marketing strategies with clear commercial objectives.
• Translate corporate priorities into locally relevant plans addressing market barriers and reimbursement landscapes.
• Identify new market opportunities and implement growth initiatives to accelerate adoption of MRgFUS therapy across Europe.
• Lead, mentor, and build a high-performing regional marketing team.
• Oversee regional marketing budgets and ensure ROI across touchpoints.
• Collaborate with cross-functional teams including Clinical, Commercial, Medical Affairs, Regulatory and Supply Chain.

Conoscenze

Leadership experience

Regional marketing

Market development

Stakeholder engagement

Cross-functional collaboration

Descrizione del lavoro

Insightec is a growing medical technology company transforming patient lives through innovative incisionless surgery.

Our culture is as unique as our people, a diverse global team, with different ideas, skills, interests, and cultural backgrounds driven by our core values – Our Patients, Integrity, Team, Quality and Innovation.

Our dedication to making a real impact on the lives of millions of people and paving the path to a bright future for healthcare, is what bonds us as a Team.

We are growing at a rapid pace, working in a dynamic collaborative environment to deliver successfully while believing and driving a life-work balance philosophy that encourages our employees to do things that are meaningful outside of work.

We are no longer a small startup and not yet a large enterprise, every role is significant, your voice is heard, and your ideas are encouraged. We challenge and empower our people to be great at what they do while providing a flexible work environment.

Walking through our corridors, you will be inspired by stories of career journeys at Insightec. We take pride in growing internal talent and encourage our employees to achieve their professional ambitions.

With over 450 employees in Israel - Haifa and K. Ono, Miami and Dallas, Shanghai, Tokyo and Europe, we offer in each region competitive perks and benefits.

Do the most meaningful work of your career by joining us on our mission to transform tomorrows, today.

Position Summary

The Director of Marketing Europe is responsible for contributing to and implementing Insightec’s corporate marketing initiatives across the EMEA region, and for driving execution of priority marketing tactics tailored to local market dynamics. Working closely with cross-functional teams, this role will develop and execute strategic marketing plans that support Insightec’s commercial goals to accelerate the adoption of our MR-guided Focused Ultrasound (MRgFUS) therapies for patients living with movement disorders such as essential tremor and Parkinson’s disease, and neuropathic pain. Success in this role will result in expansion of the installed MRgFUS systems base and growth of recurring revenues from treatment kits and service agreement

s.The Director will lead and develop a team of regional marketing professionals to build market awareness, strengthen clinical adoption, and execute data-driven programs that drive sustainable business growth.

Primary Responsibilities

• Develop and implement regional marketing strategies for direct and distributor markets, setting clear commercial objectives and KPIs.
• Translate corporate marketing priorities into locally relevant plans that address market barriers, regulatory factors, and reimbursement landscapes.

Identify new market opportunities and implement growth initiatives to accelerate adoption of MRgFUS therapy across EMEA.

• Build, lead, and mentor a high-performing regional marketing team focused on execution excellence, innovation, and collaboration.
• Establish clear priorities and performance metrics to ensure alignment with regional and global goals.

Develop team capabilities across product marketing, brand management, digital engagement, and clinical marketing.

Market Development for MRgFUS

• Design and execute programs to develop the MRgFUS market across Europe, including clinical education, awareness campaigns, and partnership with healthcare institutions.
• Collaborate with Clinical, Commercial, and Medical Affairs teams to identify and support leading centers of excellence and reference sites.
• Engage with Key Opinion Leaders (KOLs) to advocate for broader clinical and patient access to MRgFUS technologies.

Work with reimbursement and regulatory stakeholders to support adoption and coverage expansion.

Go-to-Market Execution

• Lead product launches, updates, and downstream marketing activities including messaging, positioning, public relations, digital marketing campaigns, and sales enablement tools.

Ensure consistent implementation of corporate brand guidelines and marketing initiatives across all touchpoints.

• Conduct and apply comprehensive market research, competitive analysis, and customer segmentation to guide strategic decisions.

Leverage insights to refine marketing programs and influence global product roadmaps.

Cross-Functional & Strategic Collaboration

• Collaborate with the broader commercial organization, including Capital Equipment (CapEx), Customer Account Management (CAM), Medical Affairs, Regulatory, Legal, and Supply Chain teams.

Foster strong communication across functions to ensure strategic alignment and coordinated market execution.

KOL & Stakeholder Development

Establish and strengthen strategic relationships with key opinion leaders, clinical partners, and advocacy groups to drive credibility and influence clinical practice patterns.

Budget & Operations Management

• Oversee regional marketing budgets, ensuring cost-effective, high-impact initiatives with measurable ROI.

Manage ERP approvals and compliance with corporate policies.

Key Qualifications

• 10–15 years’ experience in medical device commercial roles, including marketing and/or sales; experience in neurology or neurosurgery preferred.
• Proven leadership experience managing regional marketing teams across diverse markets.
• Demonstrated success in developing and executing market development strategies for complex medical technologies.
• Strong understanding of European healthcare systems, reimbursement structures, and market access dynamics.
• Exceptional interpersonal skills and ability to communicate effectively across functions and cultures.
• Experience developing marketing content, managing multiple initiatives, and building relationships with key customers and experts.
• Fluency in English and at least one additional European language.
• Highly motivated self-starter with a “make things happen” mindset.
• Ability to work independently while achieving aggressive individual and company objectives.