Marketing Automation Specialist

EF Education First Ltd.; Milano; On-site; EUR 30,000 - 33,000; Full time

Benefits offered by this job

Career advancement opportunities

International environment

Regular trainings and events

Staff discounts on EF programs

Job summary

EF Education First is recruiting a Marketing Automation Specialist to own CRM and customer lifecycle communications. You’ll design and optimize automated journeys across Email, WhatsApp, SMS and other channels, collaborating with Marketing, Sales and Product teams to deliver personalized experiences.

You’ll bring 2+ years in Marketing Automation, strong copywriting, SQL and AMPScript knowledge, and fluency in English. This fully on-site role offers growth in a global, multicultural environment.

Qualifications

• 2+ years in Marketing Automation, CRM or Lifecycle Marketing.
• Excellent copywriting with multi-channel adaptability.
• Strong written communication; attention to tone and customer experience.
• Experience with Salesforce Marketing Cloud (Journey Builder, Content Builder, Automation Studio).
• Solid experience building automated journeys and audience segmentation.
• Knowledge of SQL for data segmentation and analysis.
• Basic HTML/CSS is a plus.
• Understanding of CRM data models and data flows.
• Knowledge of dynamic content and AMPScript is a plus.

Responsibilities

• Build and manage automated journeys across Email, WhatsApp, SMS and other CRM channels.
• Own the copy to ensure consistency with EF's tone across channels.
• Drive lifecycle marketing from lead gen to post-travel and alumni touchpoints.
• Personalize experiences at scale using behavioral and demographic data.
• Collaborate with Marketing, Sales and Product to deliver multi-language journeys.
• Execute campaigns with quality assurance, testing and monitoring.

Skills

Marketing Automation

Salesforce Marketing Cloud

AMPScript

SQL

Audience segmentation

Copywriting

Email HTML/CSS

CRM data models

Project management

English fluency

Multilingual advantage

Job description

At EF Language Abroad , we believe that the world is better when people try to understand one another.

Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We offer immersive language courses and programs across different languages, in the countries where they're spoken.

Our global staff help students develop the language skills they need to achieve their dreams.

This isn't your average job. Neither are the people who thrive here.

You're analytical, detail-obsessed, and energized by turning data into action. You thrive in a fast-moving environment, love building systems that work while you sleep, and want a role where your technical skills have a real, measurable impact on the business. If you're ready to own customer lifecycle communications end-to-end and push the boundaries of what CRM automation can do, keep reading.

The Role

We are looking for a Marketing Automation Specialist to join our Marketing team and take full ownership of our CRM and customer lifecycle communications.

This is a key role within the marketing team, responsible for building, managing and optimizing automated customer journeys across multiple touchpoints — including Email, WhatsApp, SMS and other owned channels.

Working closely with Marketing and Sales, you will design personalized customer experiences that support every stage of the customer lifecycle: from lead generation and nurturing, through booking, pre-departure, in-destination communications, referrals, returners and cross-selling.

We are looking for a proactive, detail-oriented individual with strong technical and analytical skills, who enjoys improving processes, testing new ideas and delivering measurable business results through automation.

What You'll Do

• Build and manage automated journeys: Design, build and optimize customer journeys across Email, WhatsApp, SMS and other CRM channels using Salesforce Marketing Cloud
• Own the copy: Write and optimize customer-facing communications ensuring consistency with EF's tone of voice and brand guidelines across all channels
• Drive lifecycle marketing: Own communications from lead generation through booking, pre-departure, in-destination engagement, post-travel and alumni touchpoints
• Personalize at scale: Create audience segmentation and tailored customer experiences based on behavior, demographics and lifecycle stage
• Collaborate cross-functionally: Coordinate with Marketing, Sales and Product teams to deliver integrated customer journeys across multiple languages
• Execute with precision: Manage campaign execution, quality assurance, testing and performance monitoring end-to-end
• Optimize continuously: Improve customer journeys through A/B testing, reporting and data-driven analysis
• Keep it clean and compliant: Ensure CRM best practices, data quality and GDPR compliance at all times
• Spot new opportunities: Identify automation opportunities to improve customer experience, operational efficiency and business performance

Who You Are

• 2+ years of experience in Marketing Automation, CRM or Lifecycle Marketing
• Excellent copywriting skills with the ability to adapt messaging across different channels and audiences
• Strong written communication skills with exceptional attention to tone, clarity and customer experience
• Experience with Salesforce Marketing Cloud (Journey Builder, Content Builder and Automation Studio preferred)
• Solid experience building automated customer journeys and audience segmentation
• Good knowledge of SQL for audience creation and data analysis
• Basic HTML/CSS knowledge for email editing is a plus
• Understanding of CRM data models, relational databases and customer data flows
• Knowledge of dynamic content and personalization — AMPScript is a definite plus
• Strong project management and organizational skills
• Analytical mindset with a KPI-driven approach
• Excellent attention to detail and commitment to flawless execution
• Fluent in English, both written and spoken
• Additional languages? A definite advantage in our multicultural environment

Why EF — and Why Now

Base salary: €30.000 – €33.000 gross per year (RAL), in accordance with CCNL Commercio, commensurate with experience

• Career advancement opportunities within our global organization
• Friendly and international environment at a centrally located office
• Daily awesomeness and monthly happy hours
• Yearly trips and sponsored sport events
• Regular trainings, training trips as well as employee events and kick-offs
• Free EF Hello Premium App — keep levelling up your own language skills
• Staff discounts on EF programs — travel and study at a fraction of the cost
• Global partner discounts — perks that actually matter to your lifestyle
• Be part of a truly international environment with an energetic team of co-workers by your side
• Be part of a company that encourages personal aspirations and hard work with many job opportunities around the world

Work environment

This is a fully on-site role. Being together in person accelerates learning, strengthens team culture, and enables faster decision-making — all essential in a high-growth, performance-driven environment.

We're not a corporate machine. We move fast, we promote from within, and we give ambitious people the space to grow. If you're ready to build something, this is where you start.

About EF Education First

At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs — focused on language, travel, cultural exchange, and academics — turn dreams into international opportunities.

When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about — we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at https://www.ef.com.

EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.