Marketing Associate Director, Hemoglobinopathies - Italy

Vertex Pharmaceuticals LLC; Trieste/Trst; Hybrid; EUR 60,000 - 100,000; Full time

Benefits offered by this job

Hybrid work

Remote 2 days/wk

On-site option

Job summary

Vertex Pharmaceuticals LLC a Trieste cerca un responsabile branding per guidare la strategia di marca, segmentare i mercati e pianificare lanci e expansion di etichette. Lavorerai con i brand lead per sviluppare messaging e integrare insight da HCP e stakeholder Pazienti.

Gestirai piani strategici e tattici, misurando l'impatto con metriche chiare e coordinando partner esterni per garantire consegna puntuale e nel budget.

Qualifications

• Diretta esperienza con il comitato di revisione delle comunicazioni per la revisione delle tattiche.
• Capacità di tradurre insight in opportunità di business.
• Mentalità analitica per guidare la risoluzione dei problemi.
• Comprovata esperienza nello sviluppo di strategie, raccomandazioni e monitoraggio delle performance.
• Conoscenza di forecast di mercato e driver di ricavo.

Responsibilities

• Modellare la strategia di marca e segmentare i mercati, inclusi lanci ed espansioni di etichette.
• Direzione dello sviluppo ed esecuzione di piani strategici e tattici per i prodotti assegnati.
• Collaborare con il comitato di revisione esterna per i materiali destinati ai clienti.
• Generare e consolidare insight da ricerche di mercato e stakeholder.
• Costruire forti partnership cross-funzionali per supportare gli obiettivi di business.
• Garantire metriche per misurare l'impatto delle tattiche sul campo.
• Guidare e gestire i partner agenziali per garantire consegna nei tempi e nel budget.
• Agire da coach per i membri del team.

Skills

Comms review committee

Strategic thinking

Cross-functional collaboration

Analytical mindset

Marketing strategy

Tools

PowerPoint

Excel

Word

Job description

Overview

In this role you will shape brand strategy and segment markets to drive the portfolio's goals. You will partner with brand leads to develop messaging and launches, integrating insights from HCPs and patient stakeholders. You will lead strategic and tactical plans, measure impact with defined metrics, and manage agency partners to ensure timely, on-budget delivery. You will mentor teammates and collaborate across functions to support growth and market leadership.

Retribuzione / Benefits

• Hybrid-Eligible or On-Site
• Remote work up to two days per week
• On-site five days per week option
• Policy-driven flex eligibility
• Equal employment opportunity
• Accommodations for qualified individuals

Responsabilità

• Shape brand strategy and market segmentation, including launches and label expansions
• Direct the development and execution of strategic and tactical plans for assigned products
• Collaborate with external communications review committee for materials intended for customers
• Generate and consolidate insights from market research and stakeholder engagements
• Build strong cross-functional partnerships to support business goals
• Ensure metrics exist to measure tactic impact in the field
• Lead and manage agency partners to ensure on-budget, timely delivery
• Act as advisor/coach to mentored team members

Requisiti fondamentali

• Direct experience with communications review committee for review of tactics
• Ability to translate insights into business opportunities
• Strong analytical mindset to lead problem solving
• Proven track record in strategy development, recommendations, and performance monitoring
• Knowledge of market forecasts and revenue drivers
• Proficiency in MS Office (PowerPoint, Excel, Word)
• Experience in pharmaceutical marketing or related field

• strategic thinking
• cross-functional collaboration
• leadership and mentoring
• market research and insights generation
• strategic planning and execution
• analytical problem solving