Marketing Associate Director, Hemoglobinopathies - Italy

Vertex Pharmaceuticals LLC; Bergamo; Hybrid; EUR 60.000 - 90.000; Vollzeit

Benefits dieser Stelle

Hybrid/On-site work options

Remote up to 2 days per week

Equal employment opportunity

Accommodations for qualified employees

Zusammenfassung

Vertex Pharmaceuticals LLC cerca un professionista per modellare la strategia di marca e segmentare i mercati al fine di guidare gli obiettivi del portfolio. Collaborerai con i responsabili di marchio per sviluppare messaggi e lanci, integrando insight da HCP e stakeholder pazienti.

guiderai piani strategici e tattici, misurando l’impatto con metriche definite, e gestirai partner esterni per garantire consegna puntuale e nel budget, mentoreando i membri del team e collaborando con le funzioni

Qualifikationen

• Esperienza diretta con il comitato di revisione delle comunicazioni.
• Capacità di tradurre insight in opportunità di business.
• Mentalità analitica per guidare la risoluzione dei problemi.
• Provata esperienza nello sviluppo di strategie, raccomandazioni e monitoraggio delle performance.
• Conoscenza delle previsioni di mercato e dei driver di fatturato.

Aufgaben

• Modellare la strategia di brand e la segmentazione del mercato, incluse lanci e ampliamenti del portafoglio.
• Dirigere lo sviluppo ed esecuzione di piani strategici e tattici per i prodotti assegnati.
• Collaborare con il comitato di revisione delle comunicazioni per i materiali destinati ai clienti.
• Generare e consolidare insights da ricerche di mercato e stakeholder engagements.
• Costruire forti partnership cross-funzionali per supportare obiettivi di business.
• Garantire metriche per misurare l’impatto delle tattiche sul campo.
• Gestire e coordinare partner agenzia per consegna puntuale e in linea con il budget.
• Act as advisor/coach to mentored team members

Kenntnisse

Strategic thinking

Cross-functional collaboration

Leadership and mentoring

Market research

Strategic planning

Analytical problem solving

Tools

MS Office (PowerPoint, Excel, Word)

Jobbeschreibung

Overview

In this role you will shape brand strategy and segment markets to drive the portfolio's goals. You will partner with brand leads to develop messaging and launches, integrating insights from HCPs and patient stakeholders. You will lead strategic and tactical plans, measure impact with defined metrics, and manage agency partners to ensure timely, on-budget delivery. You will mentor teammates and collaborate across functions to support growth and market leadership.

Retribuzione / Benefits

• Hybrid-Eligible or On-Site
• Remote work up to two days per week
• On-site five days per week option
• Policy-driven flex eligibility
• Equal employment opportunity
• Accommodations for qualified individuals

Responsabilità

• Shape brand strategy and market segmentation, including launches and label expansions
• Direct the development and execution of strategic and tactical plans for assigned products
• Collaborate with external communications review committee for materials intended for customers
• Generate and consolidate insights from market research and stakeholder engagements
• Build strong cross-functional partnerships to support business goals
• Ensure metrics exist to measure tactic impact in the field
• Lead and manage agency partners to ensure on-budget, timely delivery
• Act as advisor/coach to mentored team members

Requisiti fondamentali

• Direct experience with communications review committee for review of tactics
• Ability to translate insights into business opportunities
• Strong analytical mindset to lead problem solving
• Proven track record in strategy development, recommendations, and performance monitoring
• Knowledge of market forecasts and revenue drivers
• Proficiency in MS Office (PowerPoint, Excel, Word)
• Experience in pharmaceutical marketing or related field

• strategic thinking
• cross-functional collaboration
• leadership and mentoring
• market research and insights generation
• strategic planning and execution
• analytical problem solving