Marketing Associate Director, Hemoglobinopathies - Italy

Vertex Pharmaceuticals LLC; Cremona; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid/On-site

Remote 2 days per week

On-site 5 days

Flex eligibility

Equal opportunity

Accommodations

Job summary

Vertex Pharmaceuticals LLC cerca una figura senior in brand strategy per guidare la segmentazione di mercato e lo sviluppo di messaging per i lanci di portfolio. La risorsa collaborerà con i brand leads, mentorando team e guidando piani strategici e tattici con metriche di impatto definite.

La posizione prevede lavoro ibrido o onsite con possibilità di smart working parziale; si richiede esperienza in marketing farmaceutico e capacità di gestire agenzie per consegna tempestiva e nel rispetto del

Qualifications

• Pensiero strategico e capacidad di tradurre insight in opportunità di business.
• Abilità di collaborare con funzioni diverse e gestire progetti cross-funzionali.
• Esperienza nel development di strategie e nel monitoraggio delle performance.

Responsibilities

• Modellare strategia di marca e segmentazione di mercato, includendo lanci e espansioni di linee.
• Direzione sviluppo ed esecuzione di piani strategici e tattici per i prodotti assegnati.
• Collaborare con il comitato di revisione delle comunicazioni per materiali destinati ai clienti.

Skills

think strategically

cross-functional collaboration

leadership and mentoring

market research & insights

strategic planning & execution

analytical problem solving

Tools

MS Office

Job description

Overview

In this role you will shape brand strategy and segment markets to drive the portfolio's goals. You will partner with brand leads to develop messaging and launches, integrating insights from HCPs and patient stakeholders. You will lead strategic and tactical plans, measure impact with defined metrics, and manage agency partners to ensure timely, on-budget delivery. You will mentor teammates and collaborate across functions to support growth and market leadership.

Retribuzione / Benefits

• Hybrid-Eligible or On-Site
• Remote work up to two days per week
• On-site five days per week option
• Policy-driven flex eligibility
• Equal employment opportunity
• Accommodations for qualified individuals

Responsabilità

• Shape brand strategy and market segmentation, including launches and label expansions
• Direct the development and execution of strategic and tactical plans for assigned products
• Collaborate with external communications review committee for materials intended for customers
• Generate and consolidate insights from market research and stakeholder engagements
• Build strong cross-functional partnerships to support business goals
• Ensure metrics exist to measure tactic impact in the field
• Lead and manage agency partners to ensure on-budget, timely delivery
• Act as advisor/coach to mentored team members

Requisiti fondamentali

• Direct experience with communications review committee for review of tactics
• Ability to translate insights into business opportunities
• Strong analytical mindset to lead problem solving
• Proven track record in strategy development, recommendations, and performance monitoring
• Knowledge of market forecasts and revenue drivers
• Proficiency in MS Office (PowerPoint, Excel, Word)
• Experience in pharmaceutical marketing or related field

• strategic thinking
• cross-functional collaboration
• leadership and mentoring
• market research and insights generation
• strategic planning and execution
• analytical problem solving