International Performance Marketing Manager (Milan)

Eight Sleep; Milano; Ibrido; EUR 70.000 - 110.000; Tempo pieno

Vantaggi offerti da questo lavoro

Equity participation

Flexible PTO

Paid parental leave

Team offsites

Employee discount

Descrizione del lavoro

Eight Sleep is seeking an International Performance Marketing Manager to scale digital campaigns across Meta, Google, YouTube, and TikTok. You will apply a data-driven and AI-enabled approach to optimize ads for international markets, collaborating with the Global Growth Marketing team to drive measurable business results.

You will leverage analytics tools and automation to reduce manual work, test new copy and creative, and stay ahead of industry trends while delivering strong ROI across

Competenze

• 3+ years of experience with Google, YouTube, Meta or TikTok Ads and campaigns for DTC brands with budgets above $1M per year.
• Experience with analytics tools such as Excel, Google Sheets, Looker, Mode, Tableau, SQL and more.
• Experience building automation and tools with AI for marketing and analytics applications.
• Familiarity with modern attribution platforms (Northbeam, Triple Whale, Rockerbox or equivalent).
• Ability to scale campaigns by refining targeting, copy, assets and bidding strategies based on performance.

Mansioni

• Lead performance marketing channels including Meta, Search, Shopping, YouTube and TikTok.
• Build growth and automation systems using AI tools to improve efficiency.
• Analyze campaign performance and KPIs, consolidating learnings with the data team.
• Develop and test new copy, creative, and testing structures using qualitative and quantitative metrics.
• Stay up to date on industry trends and new ad products.

Conoscenze

Analytical mindset

Creative intuition

International awareness

Strong communication

Independent work

Data-driven marketing

Strumenti

Excel

Google Sheets

Looker

Mode

Tableau

SQL

Amplitude

Google Search Console

Keyword Planner

Claude

ChatGPT

n8n

Cursor

Northbeam

Triple Whale

Rockerbox

Descrizione del lavoro

Join the Sleep Fitness Movement

At Eight Sleep, we’re on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience.

We are trusted by high performers, professional athletes, and health-conscious consumers in over 35 countries worldwide. Recognized as one of Fast Company’s Most Innovative Companies in 2019, 2022, 2023, and 2026, and twice named to TIME's “Best Inventions of the Year.” We operate like a high-performance team: fast, focused, and motivated by impact. We don’t just ship; we iterate, refine, and obsess over the details that help our members sleep better and wake up stronger.

Every role at Eight Sleep is a chance to create cutting-edge technology, collaborate with world-class talent, and help shape a future where sleep isn’t passive - it’s a powerful tool for living better. If you’re tired of the ordinary and driven to build at the edge of what’s possible, this is your moment. Join us and lead the movement that’s transforming how the world sleeps and what we’re all capable of when we wake up.

High Standards. No Apologies

We operate with intensity because our mission demands it. At Eight Sleep, we bring the same mindset as the world’s top performers: focused, relentless, and always pushing to be in the top 1% of our craft. Think Kobe Bryant’s mamba mentality, applied to bold ideas, next-gen tech, and flawless execution. This isn’t a 9-to-5. We’re a team that puts in the extra effort, not because it’s required, but because we care about the impact of our work. We’re here to build fast, push limits, and deliver without compromise. If you thrive under pressure and want to do the most meaningful work of your career, you’ll feel right at home. If you’re looking for something easier – this isn’t it.

The role

We are seeking a International Performance Marketing Manager with experience in managing campaigns on Meta, Google Search, YouTube, and/or TikTok as well as a quantitative background leveraging statistics and AI. The role sits within our Global Growth Marketing team and reports directly to the Growth Marketing Lead. It will focus on optimizing and scaling our digital advertising presence in international markets, managing multiple accounts.

This is a high-impact role for a strategic, analytical, and creative individual passionate about transforming complex technology into simple, human, and aspirational advertising that delivers business results.

How you’ll contribute

• Lead performance marketing channels, including but not limited to Meta, Search, Shopping, YouTube, and TikTok
• Build new growth and automation systems using AI tools (Claude, ChatGPT, Cursor, n8n, and similar) to eliminate manual work and increase marketing efficiency
• Analyze campaign performance, evaluate key performance indicators (KPIs), work closely with the Performance & Data team to consolidate learnings and optimize campaigns
• Analyze and recommend new copy & creative, bidding strategies, and testing structures using both qualitative and quantitative metrics at a rapid pace
• Stay up to date on relevant industry trends, new ad products, and best practices

What you need to succeed

• 3+ years of experience with at one of Google, YouTube, Meta, and TikTok Ads with proven success working on campaigns for direct-to-consumer brands, with budgets above $1M per year
• Experience with analytics tools (e.g., Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, keyword planner)
• Experience building automation and tools with AI such as Claude, ChatGPT, Perplexity, Gemini, n8n, Cursor, etc. for marketing and analytics applications
• Strong familiarity with marketing funnels + modern attribution platforms (Northbeam, Triple Whale, Rockerbox or equivalent)
• Ability to develop and continually expand or refine targeting/copy/assets based on performance
• Experience designing or reading geo-lift, conversion lift, or brand lift studies
• Ability to work independently, proactively creating plans from the ground up
• Analytical mindset with creative intuition. Equally fluent in metrics and emotion
• International awareness, with knowledge of diverse cultures
• Strong, proactive communication skills with a can-do, positive attitude and a strong desire to get things done

Why You'll Love Working at Eight Sleep

Innovation in a culture of excellence

Join us in a workplace where innovation isn’t just encouraged - it’s a standard. Our flagship product, the Pod, is a testament to our culture of excellence, beloved by hundreds of thousands of customers worldwide. At Eight Sleep, you will be part of a team that continuously pushes the boundaries of technology in sleep fitness.

Immediate responsibility and accelerated career growth

From your first day, you’ll take on substantial responsibilities that have a direct impact on our core business and product success. We are a small team that empowers you to own your projects and see the tangible effects of your efforts, enhancing both your professional growth and our company’s trajectory. Your path will be challenging but rewarding, perfect for those who thrive in fast-paced environments aiming for high standards.

Collaboration with exceptional talent

Work alongside other bright minds like you: at Eight Sleep exceptional intelligence and a passion for breakthroughs are the norms. Our team members are not only experts in their fields but also avid innovators who thrive in our dynamic, fast-paced environment.

Equitable compensation and continuous equity investment

We extend equity participation to every full-time team member, recognizing and rewarding your direct contributions to our success. This includes periodic equity refreshments based on performance, ensuring that as Eight Sleep grows and succeeds, so do you – perfectly aligning your achievements with the broader triumphs of the company.

Compensation & Benefits

Every role at Eight Sleep includes competitive compensation and benefits. Final compensation will depend on experience, location, and level.
Benefits may include:

• Every Eight Sleep employee receives the very product that defines our mission: a Pod of their own. If you join us you’ll get your own Pod, along with*:
• Competitive salary and equity
• Flexible PTO
• Paid parental leave
• Team offsites and company events
• Employee discount on Eight Sleep products
• Opportunity to work with a world-class team building category-defining technology

*List of benefits may vary depending on your location and role