Influencer & Community Manager - Cat. Protette (L. 68/99)

Procter & Gamble; Roma; On-site; EUR 42,000 - 63,000; Full time

Job summary

Procter & Gamble in Rome is seeking an Influencer & Community Manager to build brand equity via influencer partnerships and vibrant online communities. You will identify creators, develop briefs, and manage campaigns end-to-end, ensuring high-quality content and measurable ROI across Meta, TikTok, YouTube and other platforms.

English proficiency and a passion for digital storytelling are essential. You will leverage AI-assisted content creation tools, monitor trends, and collaborate with Brand

Qualifications

• Experience in influencer marketing, social media, brand partnerships or related field.
• Experience managing social media communities and advocacy programs or UGC initiatives.
• Experience in beauty, luxury, fashion or premium consumer goods is advantageous.
• Strong project and stakeholder management skills with multiple priorities.
• Analytical mindset to translate performance data into recommendations.
• Curious, proactive and able to work across teams with initiative.
• Solid English communication skills.

Responsibilities

• Define influencer and creator engagement strategies with Brand and Media Managers.
• Identify, evaluate, and select influencers to support brand objectives.
• Lead development of creative briefs and campaign guidance for creators.
• Build and maintain relationships with influencers, agencies, and talent reps.
• Ensure high-quality content delivery and premium campaign execution.
• Own end-to-end campaign execution from briefing to ROI evaluation.
• Engage audiences across social platforms and foster advocacy.
• Drive UGC and advocacy initiatives to amplify brand communities.
• Monitor conversations, sentiment, and industry trends to manage risks.
• Leverage AI tools to accelerate content ideation and testing.

Skills

Influencer marketing

Social media management

Brand partnerships

Campaign management

Analytics

English proficiency

Content creation

GenAI tools

Project management

Education

Categorie Protette enrollment

Tools

Meta Business Manager

TikTok Business Suite

Influencer discovery platforms

Excel

PowerPoint

AI content tools

Job description

Job Location ROME GENERAL OFFICE

Job Description Influencer & Community Manager Do you have a passion to build brands consumers cannot live without? Do you want to be developed by top-caliber brand builders, and unleash your brand management potential? Marketing is at the core of P&G. Your role will be to build brand equities to fully meet consumers’ needs and become the preferred product choice in your market; to build and deliver winning business strategy based on superior understanding of the consumers, customer and competitive and ambitious environment.

As a Influencer & Community Manager you will have responsibilities on:

• Defining influencer and creator engagement strategies in partnership with Brand and Media Managers.
• Identifying, evaluating, and selecting influencers and creators to support brand objectives.
• Leading the development of creative briefs and campaign guidance for influencers and creators.
• Building and maintaining strong relationships with influencers, creators, agency partners, and talent representatives.
• Ensuring high-quality content delivery and premium campaign execution across all collaborations.
• Owning end-to-end campaign execution, including briefing, content rollout, performance tracking, optimization, and ROI evaluation.
• Engaging with audiences across key social platforms, fostering community engagement and advocacy around brand campaigns and creator content.
• Driving user-generated content (UGC) and advocacy initiatives to amplify consumer voices and strengthen brand communities.
• Monitoring social conversations, community sentiment, competitor activity, and emerging industry trends to identify opportunities and manage potential risks.
• Managing and continuously evolving influencer, creator, and agency databases to support future best-in-class partnerships.
• Leveraging social listening and campaign insights to develop recommendations and advocacy business cases for the assigned scope.
• Create and adapt content for digital channels, including ad copy, creative concepts, briefs, storyboards and platform-specific assets.
• Leverage AI-powered tools to accelerate content ideation, asset adaptation and creative testing.
• Translate audience, platform and performance insights into actionable creative recommendations to improve campaign effectiveness.
• Drive creative testing roadmaps and continuously optimize content based on performance data and business objectives.

What we offer you:

• Responsibilities as of Day 1 – You will be given specific projects and responsibilities working on real and live business challenges, just like a true P&Ger;
• Continuous coaching – You will work with passionate people and receive both formal training as well as day-to-day mentoring from your manager;
• Dynamic and respectful work environment – Employees are at the core, we value every individual and encourage initiatives, promoting work/life balance.

Job Qualifications

• Enrolled in “Categorie Protette” (L.68/99)
• Experience in influencer marketing, social media, brand partnerships, account management, or a related field, gained within an agency, brand, or client-side environment.
• Experience managing social media communities, audience engagement, advocacy programs, or user-generated content (UGC) initiatives is an advantage.
• Experience within the beauty, luxury, fashion, or premium consumer goods industry is a strong advantage.
• Strong project management and stakeholder management skills, with the ability to manage multiple priorities simultaneously.
• Analytical mindset with the ability to assess campaign performance, identify insights, and translate them into recommendations.
• Highly organised, proactive, and capable of working independently while collaborating effectively across teams.
• Curious, accountable, and passionate about staying ahead of digital, social media, and influencer marketing trends.
• Strong content creation and storytelling capabilities, with the ability to develop compelling digital content tailored to different audiences and platforms.
• Familiarity with GenAI tools for content creation, image generation, copywriting and creative optimization.
• Understanding of platform-specific creative best practices across Meta, TikTok, YouTube, Amazon and emerging digital ecosystems.
• Strong analytical mindset with the ability to connect creative performance metrics to optimization opportunities.
• Intermediate to advanced English proficiency.

Tools & Technology

• Hands-on experience with Meta Business Manager and TikTok Business Suite.
• Familiarity with influencer discovery, social listening, creator scouting, and campaign management platforms is an advantage.
• Proficiency in Microsoft Office tools, particularly Excel and PowerPoint, is preferred.
• Experience creating or editing short-form video, social-first content and creator-led assets is an advantage
• Hands-on experience with AI-assisted content creation tools and creative workflow automation is an advantage.

At P&G #weseeequal We are an equal opportunity employer and value diversity at our company. We do not discriminate against individuals based on race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work. Our mission of Diversity and Inclusion is: “Everyone valued. Everyone included. Everyone performing at their peak”. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process.

Job Schedule Full time

Job Number R000161510

Job Segmentation Experienced Professionals

Starting Pay / Salary Range 42,100.00 - 63,000.00 / year

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.