Influencer Campaigns & Talent Relations Specialist

BoF Careers; Milano; In loco; EUR 26.000 - 30.000; Tempo pieno

Descrizione del lavoro

Prada Group is seeking a Talent Relations Specialist to manage influencer campaigns, show dressing coordination, product seedings, and event logistics. You will ensure rigorous performance tracking and insightful reporting to optimize partnerships.

Required is a Bachelor's in marketing/communications and at least 3 years in influencer or digital marketing, with strong campaign reporting and KPI analysis. The role demands highly organized, independent work in an international environment.

Competenze

• Bachelor's degree in marketing, communications, or a related field.
• Minimum of 3 years of hands‑on experience in influencer marketing or broader digital marketing roles.
• Proven track record of developing, executing, and optimizing influencer marketing campaigns across various platforms.
• Demonstrated experience in building campaign performance reports, analyzing KPIs.
• Excellent written and verbal communication skills, with the ability to clearly articulate campaign goals, results, and recommendations.
• Highly organized and detail‑oriented, with the ability to work independently, manage multiple projects, and maintain rigorous execution.

Mansioni

• Oversee show dressing guidelines with internal teams.
• Support on show dressing with orders and deliveries.
• Oversee organization of pre and post-show events with influencers.
• Oversee development of packaging for all influencer seedings.
• Oversee product orders for all influencer seedings.
• Support on influencer activations for the different product categories.
• Oversee the development of reports on the influencer activities.
• Oversee registration of current and new external suppliers.
• Support on the invoicing process of external partners.
• Support on identification of new profiles matching the brand DNA.
• Oversee product orders for all influencer seedings.
• Support on logistics for all influencer events.
• Support on new creative ideas for all influencer trips and experiences.

Conoscenze

Influencer marketing

Digital marketing

Campaign reporting

KPI analysis

Strong written & verbal communication

Formazione

Bachelor's degree in marketing, communications, or a related field

Descrizione del lavoro

Prada Group is seeking a Talent Relations Specialist to manage influencer campaigns, show dressing coordination, product seedings, and event logistics. You will ensure rigorous performance tracking and insightful reporting to optimize partnerships.

Required is a Bachelor's in marketing/communications and at least 3 years in influencer or digital marketing, with strong campaign reporting and KPI analysis. The role demands highly organized, independent work in an international environment.