Head of Growth (f/m/d)

Durst Group AG; Bressanone; In loco; EUR 81.000 - 99.000; Tempo pieno

Descrizione del lavoro

Durst Group AG in Italy (Brixen, South Tyrol) seeks a Head of Growth to shape our global demand engine across markets and business units. You will unite market intelligence, product marketing and account-based campaigns to create predictable, high-quality opportunities and scalable growth across divisions.

Ideal candidates bring a proven track record in senior Growth, product marketing or demand generation within international B2B, experience in industrial technology, and strong leadership to

Competenze

• Senior Growth, product marketing or demand generation experience in international B2B.
• Experience in industrial technology, machinery, manufacturing or similar
• Ability to build scalable demand-generation programs and ABM initiatives

Mansioni

• Translate group priorities into a Growth plan across markets, segments, product areas and target accounts
• Identify attractive growth opportunities using market intelligence, customer insight, competitive analysis and installed-base potential
• Prioritize campaigns, channels and markets based on measurable commercial impact and reallocate where needed
• Lead product marketing for Graphics and Label & Flexible Packaging units with business teams
• Define differentiated positioning, value propositions, target segments and launch narratives for product portfolios
• Build and manage a global demand engine across digital campaigns, ABM, content and events
• Establish audience, segmentation and target-account logic to focus resources
• Develop repeatable campaign and GTM playbooks adaptable by regions while maintaining global focus
• Build and lead a lean Growth team at headquarters with data enrichment and segmentation capabilities

Conoscenze

Growth leadership

Product marketing

Demand generation

International B2B

Descrizione del lavoro

Our world is printed.

From packaging and labels to signage, textiles, and ceramics, printed technology shapes how we live, work, and interact. Much of it is produced on Durst systems.

Durst Group is a privately owned, global technology company with more than 1,100 employees and operations in over 40 countries. With deep roots in Italian engineering and design – and over 90 years of innovation – Durst develops and markets advanced solutions for digital production, automation, and intelligent manufacturing across industrial applications worldwide.

Made in Durst.

The Head of Growth is a strategic commercial leadership role reporting directly to the Chief Sales Officer. In this role, you define where and how Durst creates new market demand and translate this direction into a predictable flow of qualified commercial opportunities.

You will bring together market intelligence, product positioning, account-based marketing and global campaigns into one focused Growth agenda. Your responsibility is not simply to generate activity, but to build a scalable and measurable demand engine that improves the quality, predictability and efficiency of the commercial pipeline across markets and business units.

This is a unique opportunity to shape the global Growth function of an industrial technology company with a strong installed base, differentiated products and significant international growth ambitions.

Key Responsibilities:

• Translate group priorities into a clear Growth plan across markets, segments, product areas and target accounts
• Identify the most attractive growth opportunities based on market intelligence, customer insight, competitive analysis and installed-base potential
• Prioritize investments across campaigns, channels and markets based on measurable commercial impact – and actively stop or redirect activities that do not deliver
• Lead product marketing for the Graphics and Label & Flexible Packaging business units in close collaboration with the respective business teams
• Define differentiated positioning, value propositions, target segments, launch narratives and sales enablement priorities for the relevant product portfolios
• Build and manage an integrated global demand engine across digital campaigns, account-based marketing, content, events, showrooms and other relevant channels
• Establish clear audience, segmentation and target-account logic to focus resources on opportunities with the highest strategic and commercial potential
• Develop repeatable campaign and go-to-market playbooks that can be adapted by regions and subsidiaries while maintaining global focus and consistency
• Build and lead a lean, high-performing Growth team at headquarters, including dedicated capabilities for data enrichment and segmentation

Profile:

• Proven track record in a senior Growth, product marketing or demand generation role within an international B2B environment
• Experience in industrial technology, machinery, manufacturing, software-enabled solutions or another complex, solution-based business
• Demonstrated ability to build scalable demand-generation and account-based marketing programs, combined with strong product marketing expertise
• Strong analytical and commercial mindset, with experience using market and customer data to create measurable pipeline and focused go-to-market initiatives
• Proven leadership skills and stakeholder management skills, with the ability to align Sales, business units, Marketing and regional organizations around shared Growth priorities
• Fluency in English; German and/or Italian is a strong plus

We are particularly interested in candidates who combine strong commercial judgment with disciplined execution. You understand that Growth is measured not by the volume of activities or leads, but by the quality, scalability and commercial value of the opportunities created.

The position is based at our headquarters in Brixen, South Tyrol, and operates in a highly international environment. Regular collaboration with our business units, regions and subsidiaries is an essential part of the role.

We offer a starting annual gross salary of €90,000 on a full-time basis, paid in 14 instalments. The actual salary will be determined based on the successful candidate’s qualifications, relevant experience and expertise and may therefore be higher. In addition, we offer an attractive range of employee benefits.

If this role aligns with how you think about Growth and commercial impact, we would welcome a conversation.