Field Sales Manager

Bic Corporation; Bologna; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

BIC World is seeking an experienced Field Sales Manager to lead the Stationers channel field sales team across Italy. You will develop and implement sales strategies, manage regional accounts, and drive product growth through strong customer relationships.

You will oversee a high-performing team, optimize territory coverage, and collaborate with marketing, service, and supply chain to ensure aligned execution. Fluency in Italian and English is required.

Qualifications

• Bachelor's degree in business, marketing or a related field.
• Proven FMCG/CPG field sales management experience.
• Strong leadership and team management capabilities.
• Excellent understanding of the Italian market, distribution channels, and consumer behavior.
• Analytical skills and business acumen for data-driven sales decisions.
• Effective communication and negotiation skills with customers and stakeholders.
• Fluent Italian and English (written and spoken).
• Proficient in using sales management software for performance tracking.

Responsibilities

• Develop and execute sales strategies to grow BIC products in the Italian market.
• Lead, train, and motivate the field sales team to achieve targets and high performance.
• Optimize territory coverage and maximize market penetration.
• Build and maintain relationships with key customers, distributors, and retailers.
• Track KPIs, provide reports and forecasts to management.
• Collaborate with marketing, service, supply chain and other departments to align execution with objectives.

Skills

Leadership

Team management

Analytical skills

Communication & negotiation

Bilingual Italian/English

Education

Bachelor's degree in business/marketing/related field

Master's degree a plus

Job description

Field Sales Manager

Milano, ITBologna, ITPalermo, ITRoma, ITNapoli, IT

BIC

Hybrid

Description

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Overview

We are looking for an experienced and result-driven Field Sales Manager to lead our Stationers channel field sales team in Italy. You will be responsible for developing and implementing sales strategies to achieve the company's sales targets and objectives. You will manage a team of regional account managers and sales representatives across Italy, build strong customer relationships, and drive the growth of our products in the Italian market.

Key Responsibilities

1. Develop and execute sales strategies: create and implement effective sales plans to drive the growth of BIC’s products in the Italian market, ensuring alignment with the company's overall sales objectives and the strategic direction of the channel.
2. Team leadership and management: lead, train, and motivate the field sales team to achieve sales targets and ensure high performance. Provide guidance and support to the team, and monitor their sales activities to maximize productivity.
3. Territory management: optimize sales coverage and ensure efficient territory management to maximize market penetration and customer outreach.
4. Customer relationship management: build and maintain strong relationships with key customers, distributors, and retail partners to drive market share growth, the correct product placement, efficient promotions, and sales growth.
5. Performance tracking and reporting: monitor sales performance, track KPIs, and provide regular sales reports and forecasts to management. Utilize data to identify areas for improvement and opportunities for growth.
6. Budget management: collaborate with the sales and finance teams to develop sales budgets, monitor expenditures, and ensure cost-effective sales operations.
7. Cross-functional collaboration: work closely with marketing, customer service, supply chain, and other relevant departments to ensure seamless execution of sales strategies and alignment with overall company objectives.

Qualifications and Skills

• Bachelor's degree in business, marketing, or a related field. Master's degree is a plus.
• Proven experience in field sales management within the FMCG/CPG sector; experience with stationers or traditional trade channel is a plus.
• Strong leadership and management capabilities, with a track record of leading high-performing sales teams.
• Excellent understanding of the Italian landscape, distribution channels, and consumer behavior.
• Analytical skills and business acumen with the ability to interpret sales data, market trends, and consumer insights to drive sales strategies.
• Effective communication and negotiation skills, with the ability to build and maintain strong relationships with customers and stakeholders.
• Proficiency in Italian and English, both written and verbal.
• Proficient in using sales management software and tools for performance tracking and reporting.

#LI-EA1

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.