Expert Multichannel Specialist Pharmacy

Gsknch; Milano; In loco; EUR 42.000 - 57.000; Tempo pieno

Descrizione del lavoro

Haleon in Italy is seeking an Expert Multichannel Specialist Pharmacy to drive digital and multichannel initiatives targeting the pharmacy audience, aligning with the Expert Pharmacy Team. Reporting to the Expert Pharmacy Manager, you will work with Sales, Medical, Regulatory and agencies.

The role requires a university degree and experience in digital marketing, multi-channel engagement and project management.

Competenze

• University degree in Marketing, Business Administration, Communications, or related field.
• Experience in marketing, digital marketing, multichannel engagement, or project management.
• Strong project-management and cross-functional collaboration skills.

Mansioni

• Develop and implement the Expert Pharmacy digital strategy across multichannel channels.
• Coordinate engagement activities to increase participation among pharmacists.
• Support the evolution of the Haleon HealthPartner platform and educational initiatives.
• Manage webinars, e-learning, and other digital initiatives with a clear engagement plan.
• Coordinate materials and samples distribution through the portal.
• Monitor KPIs and prepare performance reports for optimization.
• Provide operational support for Expert VMS Pharmacy initiatives.

Conoscenze

Marketing

Digital marketing

Multichannel engagement

Project management

Stakeholder management

CRM management

Data analysis

MS Office

English proficiency

Formazione

University degree in Marketing

Strumenti

CRM software

MS Office

Descrizione del lavoro

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Job Purpose

The Expert Multichannel Specialist Pharmacy is responsible for the implementation and development of digital and multichannel activities targeting the Pharmacy audience. As part of the Expert Pharmacy Team, this role supports the execution of the digital strategy by ensuring the effective implementation of content, engagement tools, and educational initiatives, contributing to the growth of the professional pharmacy community and the achievement of business objectives. The role also provides operational support to the Expert VMS Pharmacy area, collaborating on the implementation of initiatives dedicated to pharmacy professionals. Reporting to the Expert Pharmacy Manager, this position works closely with cross-functional teams, including Sales, Commercial Excellence, Medical, Regulatory and external agencies.

Key Responsibilities

• Multichannel Engagement
  • Support the development and implementation of the Expert Pharmacy digital strategy.
  • Coordinate and execute multichannel engagement activities to increase participation and interaction among pharmacists.
  • Support the evolution of the Haleon HealthPartner platform and educational initiatives aimed at pharmacy professionals.
  • Manage the implementation of webinars, e-learning programs, and other digital initiatives, ensuring an effective engagement plan throughout the year.
  • Coordinate operational activities related to the distribution of materials and samples requested through the portal.
• Project Management
  • Manage digital and multichannel projects from planning through execution, ensuring delivery against timelines and quality standards.
  • Collaborate with internal and external stakeholders to ensure the effective implementation of planned activities.
  • Coordinate agencies and vendors involved in the development of digital projects and activation programs.
• Data & Performance Management
  • Monitor KPIs and performance metrics related to digital and multichannel activities.
  • Prepare regular reports and analyze data to identify insights and optimization opportunities.
  • Support CRM management activities, contributing to improved customer understanding and engagement effectiveness.
  • Ensure data accuracy and quality across Pharmacy-related activities and platforms.
• Support to Expert VMS Pharmacy
  • Provide operational support in the implementation of Expert VMS initiatives within the Pharmacy channel.
  • Collaborate in the management and coordination of digital and educational initiatives dedicated to the VMS area.
  • Support the creation, deployment, and distribution of content and materials for pharmacy professionals.

Why You?

Qualifications & Skills

• University degree in Marketing, Business Administration, Communications, or a related field.
• Previous experience in marketing, digital marketing, multichannel engagement, or project management roles.
• Strong project management skills with the ability to coordinate complex activities.
• Ability to manage multiple stakeholders and work effectively within cross-functional teams.
• Experience in KPI monitoring, CRM management, and performance data analysis.
• Good knowledge of Microsoft Office applications.
• Strong organizational skills and attention to detail.
• Good command of English, both written and spoken.

Behavioral Competencies

• Proactive mindset with a strong focus on identifying new opportunities.
• Results-oriented approach and strong problem-solving skills.
• Excellent analytical capabilities.
• Ability to work independently and manage multiple priorities effectively.
• Strong collaboration and teamwork skills.
• Flexibility and ability to operate in dynamic and complex environments.
• High level of accuracy, reliability, and ownership.

EUR 41.664,00 - EUR 57.288,00

The salary range for this position is indicative and provided as a guide. The final offer may vary depending on factors including relevant experience, skills, qualifications, and internal equity considerations. Further details regarding the total reward and benefits package will be shared during the recruitment process. Salary ranges may vary by location in line with local market conditions and applica