Equity Marketing Internship - Bakery Brands

Barilla Group; Parma; Hybrid; EUR 8,900 - 13,000; Part time

Benefits offered by this job

Relocation allowance

Free company canteen access

Product discounts

Job summary

Barilla Group in Parma is seeking an Equity Marketing Internship for Bakery Brands to support visual identity, packaging projects, and brand activation initiatives.

You will collaborate with internal teams and external agencies, coordinate design work, and gain hands-on experience on live projects while learning from a dedicated team.

Qualifications

• Recently graduated or about to graduate in Economics, Marketing or Business Management.
• Outstanding university career with excellent results and study/work experience abroad.
• Fluent in English and Italian (written and spoken).
• Strong analytical skills and comfort with high volumes of data.
• Curious, proactive and passionate about brands, design and execution.
• Strong communication, interpersonal skills and positive attitude.

Responsibilities

• Support the development and execution of visual identity and packaging projects across the bakery brands portfolio.
• Coordinate packaging design, artwork development, and adaptation activities with internal teams and external agencies.
• Ensure consistent deployment of brand assets and visual identity guidelines across consumer touchpoints.
• Support planning and execution of brand activation initiatives to bring brand strategies to life.
• Assist in project management activities, including timelines, stakeholder alignment and approvals.

Skills

Analytics

Communication

Interpersonal skills

Proactive mindset

Education

Economics

Marketing

Business Management

Job description

Equity Marketing Internship - Bakery Brands

About Barilla

At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready‑made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?

Barilla G. e R. Fratelli is looking for an Intern to join the Equity Marketing Bakery Brands team, based in Parma.

Main activities

• Support the development and execution of visual identity and packaging projects across the bakery brands portfolio.
• Coordinate packaging design, artwork development, and adaptation activities in collaboration with internal teams and external agencies.
• Ensure the consistent deployment of brand assets and visual identity guidelines across all consumer touchpoints.
• Support the planning and execution of brand activation initiatives, helping bring brand strategies to life through engaging consumer experiences.
• Assist in project management activities, including timeline tracking, stakeholder alignment, and approval processes to ensure timely delivery.
• We are looking for a curious, proactive, and passionate individual with a strong interest in brands, design, and excellence in execution.

Who we are looking for

To apply for this position, check that you meet the following criteria:

• Have recently graduated (or are about to) in the fields of Economics, Marketing, Business Management.
• Have an outstanding university career with excellent results and study/work experience abroad.
• Be able to write and speak fluent English and Italian.
• Be good at and enjoy analytics and high-volume of data.
• Bring an out-of-the box mindset, coupled with agility and entrepreneurship.
• Demonstrate strong communication, interpersonal skills and positive attitude.

What we offer

• 6-months curricular/extra‑curricular internship located in Parma.
• Competitive Internship salary + relocation allowance.
• Personal tutoring and constant support from your team to develop your personal and business skills.
• First‑hand experience working on live projects, as the fastest way to learn. Free access to our company canteen. Access to our onsite shop where you can pick up our products at a generously discounted price.
• Flexible ways of working.
• A unique opportunity to look behind the scenes of the number one pasta company leader in the world!

What Else? We are looking forward to welcoming you in the Barilla World!

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.