Direct Life Insurance D2C Marketing Specialist

Allianz; Bardi; In loco; EUR 45.000 - 50.000; Tempo pieno

Descrizione del lavoro

Allianz in Italy seeks a senior digital marketing professional to design and drive online life insurance campaigns (Term Life) within Direct Protection, focusing on acquisition, retention, and conversion through data-driven approaches.

You will collaborate with agencies, IT, and cross-functional teams to ensure brand consistency across international markets and support market expansion. Fluency in Italian and English is required.

Competenze

• Bachelor in Marketing required.
• 5–10 years in digital marketing or digital distribution.
• Proven D2C experience and online funnel management.
• Fluent in Italian and English (written and spoken).
• Generative AI knowledge is a plus.

Mansioni

• Design and run digital campaigns for online life insurance products (TCM) aligned with brand and business goals.
• Develop and optimize online sales funnels to boost acquisition, retention, and conversions using data insights.
• Coordinate with external agencies and partners to manage social media, PPC, and lead generation.
• Provide cross-functional support to Direct Protection operations for alignment across departments.
• Monitor digital KPIs and adjust strategies for ongoing performance improvement.
• Collaborate with IT to implement website changes and support new digital initiatives.

Conoscenze

D2C experience

Online funnel mgmt

Data analysis

Stakeholder management

Fluent Italian

Fluent English

Generative AI

Formazione

Bachelor in Marketing

Descrizione del lavoro

Allianz in Italy seeks a senior digital marketing professional to design and drive online life insurance campaigns (Term Life) within Direct Protection, focusing on acquisition, retention, and conversion through data-driven approaches.

You will collaborate with agencies, IT, and cross-functional teams to ensure brand consistency across international markets and support market expansion. Fluency in Italian and English is required.