Digital Marketing Specialist

Allianz; Bardi; In loco; EUR 45.000 - 50.000; Tempo pieno

Descrizione del lavoro

Allianz in Italy seeks a senior digital marketing professional to design and drive online life insurance campaigns (Term Life) within Direct Protection, focusing on acquisition, retention, and conversion through data-driven approaches.

You will collaborate with agencies, IT, and cross-functional teams to ensure brand consistency across international markets and support market expansion. Fluency in Italian and English is required.

Competenze

• Bachelor in Marketing required.
• 5–10 years in digital marketing or digital distribution.
• Proven D2C experience and online funnel management.
• Fluent in Italian and English (written and spoken).
• Generative AI knowledge is a plus.

Mansioni

• Design and run digital campaigns for online life insurance products (TCM) aligned with brand and business goals.
• Develop and optimize online sales funnels to boost acquisition, retention, and conversions using data insights.
• Coordinate with external agencies and partners to manage social media, PPC, and lead generation.
• Provide cross-functional support to Direct Protection operations for alignment across departments.
• Monitor digital KPIs and adjust strategies for ongoing performance improvement.
• Collaborate with IT to implement website changes and support new digital initiatives.

Conoscenze

D2C experience

Online funnel mgmt

Data analysis

Stakeholder management

Fluent Italian

Fluent English

Generative AI

Formazione

Bachelor in Marketing

Descrizione del lavoro

In this role you will design and drive digital marketing for online life insurance products, focusing on Term Life (TCM) and direct distribution. You will work within the Direct Protection business to optimize acquisition, retention, and conversion through data-driven campaigns and AI-enabled tooling. You’ll collaborate with agencies, IT, and cross-functional teams to ensure brand consistency and measurable performance. This is an opportunity to shape digital journeys for protection products in an international, inclusive environment. You will report insights to leadership and contribute to market expansion and partner relationships.

• salary range 45,000–50,000 gross
• employment under National Collective Labor Agreement for Insurance Companies
• company-wide inclusion and equal opportunity policies
• international and cross-functional collaboration
• opportunity for professional growth and development
• Design and run digital campaigns for online life insurance products (TCM) aligned with brand and business goals
• Develop and optimize online sales funnels to boost acquisition, retention, and conversions using data insights
• Coordinate with external agencies and partners to manage social media, PPC, and lead generation
• Provide cross-functional support to Direct Business operations for alignment across departments
• Monitor digital KPIs and adjust strategies for ongoing performance improvement
• Maintain brand and layout consistency across digital touchpoints per group standards and local markets
• Prepare performance reports with strategic insights for Head of Direct Protection Business and Branch Manager
• Manage relationships with brokers, affinity groups, and business partners to grow opportunities
• Collaborate with IT to implement website changes and support new digital initiatives
• Bachelor in Marketing
• 5–10 years in digital marketing or digital distribution, ideally in life insurance or financial services
• Proven D2C experience and online funnel management
• Fluent in Italian and English (written and spoken)
• Generative AI knowledge a plus
• Proficiency with digital marketing tools and platforms
• Strong analytical mindset with ability to translate data into action
• Excellent communication and stakeholder management in international, cross-functional settings
• Proactive, results-oriented problem-solver
• proactive
• digital marketing tools and platforms
• data analysis and interpretation
• Generative AI knowledge