Digital Marketing Specialist

present of AI; Roma; On-site; EUR 40,000 - 55,000; Full time

Benefits offered by this job

Campaign management experience

CRM data handling

Paid media budgets

Video creative basics

Marketing analytics

Job summary

Exein, a security company embedding runtime security into firmware for connected devices and Physical AI systems, seeks a digital marketing specialist for a B2B tech context. You will lead campaigns across search, social, and email, and manage CRM data to drive lead quality and pipeline growth.

In this role you’ll optimize paid channels, apply marketing automation, and contribute to creative testing with basic video production.

Qualifications

• Hands-on experience with paid acquisition, marketing automation, and basic video production.
• Experience running B2B tech campaigns across search, social and email.
• Ability to analyze data and adjust strategies to meet business goals.

Responsibilities

• Run campaigns across search, social, and email channels.
• Manage CRM data and segment audiences for targeted actions.
• Track performance and optimize budgets and creative tests.

Skills

Campaign management

CRM data handling

Paid acquisition

Marketing automation

Video production

Tools

Google Ads

LinkedIn Ads

Marketing automation tools

Job description

A digital marketing specialist in B2B tech usually runs campaigns across search, social, and email, manages CRM data, and tracks performance. A strong candidate brings hands on experience with paid acquisition, marketing automation, and basic video or creative production. At a security company like Exein, the work likely supports technical products, so comfort with complex topics helps.

How it fits the AI era

AI tools now help draft copy, generate video variations, and optimize ad targeting, which speeds up routine marketing tasks. The human part stays in strategy, brand voice, and interpreting data to make decisions that fit the company story. This role likely uses AI to scale output while keeping a clear, honest message.

How it builds AI experience

Working here would build AI experience by using tools for campaign automation, audience segmentation, and creative testing. A candidate can also learn how AI driven analytics improve CRM and paid channels. That mix of hands on AI use and B2B security context is valuable for future roles.

Worth showing

• B2B campaign management
• CRM and data
• Paid acquisition
• Video creative
• Marketing analytics

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About Exein

Exein embeds runtime security directly into firmware for connected devices and Physical AI systems, per the company.