Digital Marketing Manager- Inbound Lead Gen : Plumbing

Triwill Group; Italia; Remoto; EUR 55.000 - 85.000; Tempo pieno

Descrizione del lavoro

Triwill Group is seeking a Digital Marketing Manager – Inbound Lead Gen for a plumbing-focused business in Italy. You will own the end-to-end digital growth engine, turning search, paid media, social channels, and automation into qualified opportunities.

You will drive measurable outcomes across enquiries, appointments, quotes, pipeline, and revenue, combining strategy with hands-on execution in SEO, Google Ads, Meta Ads, conversion optimization, and CRM automation.

Competenze

• Experience in digital marketing and inbound lead generation.
• Strong command of PPC, SEO, and data-driven optimization.
• Ability to build and optimize lead-nurture journeys.

Mansioni

• Own end-to-end digital growth engine for plumbing business.
• Lead SEO, Google Ads, Meta Ads, conversion optimization, and CRM automation.
• Develop and optimize lead-nurture journeys to convert enquiries to booked work.
• Analyze performance data to identify funnel weaknesses and improve efficiency.

Conoscenze

SEO

Google Ads

Meta Ads

CRM automation

Analytics

Lead nurturing

Descrizione del lavoro

Description:

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Marketing Manager – Inbound Lead Gen: Plumbing based in Italy.

This role offers the opportunity to own an end-to-end digital growth engine for a commercial and residential plumbing business.
You will be responsible for turning search, paid media, social channels, landing pages, and automation into qualified opportunities.
The focus is firmly on measurable commercial outcomes, including enquiries, appointments, quotes, pipeline, and revenue.
You will combine strategic planning with hands-on execution across SEO, Google Ads, Meta Ads, conversion optimization, and CRM automation.
You will also build sophisticated lead-nurture journeys and improve how prospects move from initial enquiry to booked work.
Success will depend on your ability to analyze performance data, identify funnel weaknesses, and continuously improve acquisition efficiency.
This is an ideal opportunity for a commercially minded digital marketer who thrives on ownership, experimentation, and measurable results.