Digital & Event Marketing Specialist

Altro; Bardi; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading global insurance provider is seeking a Digital & Event Marketing Specialist based in Emilia-Romagna, Italy. This role involves managing digital marketing platforms, supporting the Event Marketing Manager, and enhancing digital transformation. Ideal candidates should have experience in digital marketing management and be data-driven. Join a dynamic team focused on innovation and service excellence.

Competenze

• Experience managing digital marketing platforms.
• Proven ability in data-driven marketing.
• Familiarity with event organization and management.

Mansioni

• Manage all digital marketing platforms and automation.
• Support the organization of marketing events.
• Contribute to digital transformation processes.

Conoscenze

Digital marketing platforms management

Email marketing

Data-driven decision making

Strumenti

Salesforce

Descrizione del lavoro

Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in 50 countries in the world the Generali Group is one of the most significant players in the global insurance and the asset management industry. Generali supports each firm to innovate and grow with full investment autonomy ensuring they are set up to develop sustainable and innovative solutions. With the stability of Generali Group backing, the platform enables investors to access distinctive strategies and experts' insights.

GEB is a global Employee Benefits platform that helps Multinational Corporates succeed by protecting and enhancing the physical, emotional & financial wellbeing of their human capital. Driven by customer service, innovation, and operational excellence, GEB is built on an ecosystem of partnerships to support clients on their Environmental, Social & Governance journey.

Its presence is truly global (127 countries) and reliable thanks to 136 trusted local Network Partners, who enable the provision of focused expertise and support to 298 Lifecycle Pooling coordinated multinational programmes, 324 other global solutions and 62 Captive programmes, with a premium volume of €1.643 billion (YE 2024 figures).

For more information, please visit our website

The Digital & Event Marketing Specialist role has a global remit and will assume responsibility for all GEB digital marketing platforms and support GEB Event Marketing Manager with the organization of events. This is a data-driven role working closely with other members of the Marketing & Communications team, with the sales organization, Global Analytics & Insights Team, and Operation departments to maximize business opportunities, improve our digital marketing as well as digital transformation of processes and procedures, and support the event organization.

Main accountabilities (non-exhaustive list) :

Within the digital area

• Manage all our digital marketing platforms and automation, email marketing, surveys, video streaming and more
• Actively contribute implementing new tools and functionalities (e.g. Salesforce