Digital Communication Specialist (Web Editor)

UNICEF; Roma; On-site; EUR 35,000 - 52,000; Full time

Job summary

UNICEF seeks a Web Editor to oversee sections of the UNICEF global website, focusing on evergreen content and institutional information. The role aims to advance UNICEF's mandate, amplify children's voices, and improve content discovery and engagement.

You will craft compelling narratives, implement SEO/AEO/GEO strategies, and support digital transformation while upholding brand integrity. The incumbent will manage content lifecycle, collaborate with regional offices, and ensure a consistent,

Qualifications

• Master's or higher in a relevant field is required.
• A Bachelor's degree with two additional years of relevant work experience may be accepted.
• At least five years of relevant experience in digital communications, external relations, writing and editing.

Responsibilities

• Write, edit and produce engaging web content aligned with UNICEF priorities and campaigns.
• Enhance web engagement, search discoverability and content performance using analytics and SEO/AEO/GEO best practices.
• Support digital transformation, content governance and brand integrity across UNICEF worldwide.
• Oversee specific website sections and provide platforms, standards and guidance to regional and country offices.

Skills

Digital content strategy

Audience insights

Web analytics

Search Engine Optimization

Answer Engine Optimization

Generative Engine Optimization

Content editing

Content production

Narrative development

Web content management

Digital communication channels

Brand integrity

Education

Advanced university degree (Master's or higher) in Communication, Journalism, International Relations, Development Studies, or related fields

Bachelor's degree with two additional years of relevant work experience

Job description

Organizational context: UNICEF operates in over 190 countries, dedicated to saving children's lives, defending their rights, and helping them reach their full potential. The Division of Global Communication and Advocacy (DGCA) strategically places children's rights at the forefront of global agendas, enhancing UNICEF's influence and mobilizing support for positive change.

Job purpose: The Web Editor, under the Digital Communication Manager, will oversee key sections of the UNICEF global website, focusing on evergreen content, institutional information, humanitarian action, and emergencies. The primary goal is to advance and communicate UNICEF's mandate, highlight the impact of its work, and amplify the voices of children and young people globally. This role involves creating and distributing compelling narratives, web features, and stories for diverse audiences, aligning with the UNICEF Strategic Plan. The incumbent will enhance content discoverability, reach, engagement, and performance across search engines and AI-mediated discovery by leveraging audience insights, analytics, and search best practices.

Responsibilities: The Web Editor is accountable for writing, editing, and producing engaging web content that aligns with UNICEF's global priorities and campaigns. Responsibilities include enhancing web engagement, search discoverability, and overall content performance by applying audience insights, analytics, and search engine optimization (SEO) best practices. The role involves adhering to web standards, promoting best practices, and contributing to capacity building within the organization. Additionally, the incumbent will support digital transformation initiatives and manage the content lifecycle. Key duties encompass overseeing specific website sections, developing authoritative content, and ensuring content governance and brand integrity. The Web Editor will also contribute to the Section's role in providing platforms, standards, and guidance to regional and country offices, ensuring a consistent and impactful digital presence for UNICEF worldwide.

Education: Advanced university degree (Master's or higher) in Communication, Journalism, International Relations, Development Studies, or related fields is required. A Bachelor's degree with two additional years of relevant work experience may be accepted.

Work experience: A minimum of five years of relevant, progressively responsible professional experience in digital communications, external relations, writing, and editing is required. At least two of these years must involve managing website content and digital communication channels.

Skills: Digital content strategy, Audience insights, Web analytics, Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Content editing, Content production, Narrative development, Web content management, Digital communication channels, Brand integrity

Required languages:

Desired languages: