Content Specialist

LePub; Lombardia; On-site; EUR 30,000 - 35,000; Full time

Benefits offered by this job

Continuous Development

Growth Culture

People Care

Job summary

Publicis Groupe in Italy (LePub) is seeking a Content Specialist to join the Content Team. You will craft social-first content, plan editorial calendars, and manage community interactions for multiple brands. The role requires 2–3 years of agency experience, strong English, and expertise across platforms.

You will collaborate with Creative, Strategy, and Analytics teams to ensure content is timely, culturally connected, and optimized for performance. A dynamic, fast-paced environment awaits.

Qualifications

• 2–3 years of experience in social media, editorial content, or community management, preferably in an agency environment.
• Fluent in English, both written and spoken.
• Strong knowledge of social media, streaming, and entertainment platforms.
• Experience using publishing and community management tools such as Sprinklr, Sprout Social, Emplifi, or similar platforms.
• Passionate about internet culture, creators, digital trends, and online communities.

Responsibilities

• Editorial Planning: Develop monthly and always-on editorial calendars across social media platforms.
• Editorial Planning: Translate campaign ideas and strategies into channel-specific content plans.
• Editorial Planning: Identify trends, cultural moments, and social conversations to inspire timely content opportunities.
• Editorial Planning: Ensure consistency in tone of voice and alignment with platform best practices.
• Community Management: Manage day-to-day interactions across brand social channels.
• Community Management: Monitor and moderate comments, maintaining each brand’s tone of voice.
• Community Management: Identify and elevate sensitive conversations when needed.
• Community Management: Gather community feedback and highlight recurring questions and engagement opportunities.
• Content Development: Write captions, social copy, and social-first content across platforms.
• Content Development: Support briefs for Creative, Design, and Motion teams.
• Content Development: Collaborate on content production from briefing to publishing.
• Content Development: Support influencer and creator activations from editorial and social perspectives.
• Content Development: Adapt content by platform, format, audience, and trends.
• Cross-Functional Collaboration: Collaborate with Creative, Strategy, Account, Media, PR, and Data teams on campaigns.
• Cross-Functional Collaboration: Align editorial with campaign objectives and paid media plans.
• Cross-Functional Collaboration: Contribute to brainstorms with a social-first perspective.
• Cross-Functional Collaboration: Ensure content delivery on time with Project Managers.
• Reporting & Insights: Monitor content performance and engagement with Analytics.
• Reporting & Insights: Support regular reporting and identify learnings for optimization.
• Reporting & Insights: Stay updated on trends, platform updates, and emerging formats.
• Reporting & Insights: Use insights to propose future improvements.

Skills

Social media expertise

English fluency

Creative storytelling

Highly organised

Curious & collaborative

Tools

Sprinklr

Sprout Social

Emplifi

Social listening tools

Job description

Publicis Groupe

Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is now the world's leading communications group. Present in Italy across Milan, Turin, Rome, and Verona—with more than 1,500 professionals—the Group acts as a strategic partner for its clients' growth, offering a broad range of integrated expertise and solutions spanning creativity, media, production, and business transformation.

Company Description

Founded in 1926 by Marcel Bleustein-Blanchet, Publicis Groupe is now the world's leading communications group. Present in Italy across Milan, Turin, Rome, and Verona—with more than 1,500 professionals—the Group acts as a strategic partner for its clients' growth, offering a broad range of integrated expertise and solutions spanning creativity, media, production, and business transformation.

LePub is part of Publicis Groupe, the world’s third-largest communications group.

What can we do as Publicis Groupe? Renowned worldwide for its creativity, best-in-class technology, digital capabilities, and consulting expertise, Publicis Groupe is the only player in the industry able to fully accompany clients throughout their digital business transformation journey—anywhere in the world.

And what makes us unique?

We are a Connecting Company, driven by a shared purpose, a strong spirit, common behaviours, distinctive character, and a relentless focus on our clients: the Power of One.

About LePub

You can either adapt to change, ignore it, or lead it. What will you choose?

Our Mission

We believe that today's world requires a combination of strategic, creative, and digital thinking capable of helping brands Lead the Change.

The only constant in this world is change. You can either adapt to it, ignore it, or lead it.

Lead the Change is both our mission and our call to action. It reflects our entrepreneurial spirit and our agency roots. It defines how we approach brands, ideas, and relationships, and it comes to life through the work we create every day. Publicis Groupe is the only player in the industry capable of supporting brands throughout their digital transformation journey, anywhere in the world.

Overview

We are looking for a Content Specialist who combines editorial thinking, platform expertise, and community management skills to help create meaningful conversations between brands and people.

Reporting to the Head of Content, the successful candidate will join the Content Team and bring 2–3 years of experience, ideally gained within an agency environment similar to LePub. The role will support the team in translating strategic ideas into effective editorial plans and ensuring content remains relevant, timely, and culturally connected.

Responsibilities

Editorial Planning

• Support the development of monthly and always-on editorial calendars across social media platforms.
• Translate campaign ideas and strategies into channel-specific content plans.
• Identify relevant trends, cultural moments, and social conversations that can inspire timely content opportunities.
• Ensure consistency in tone of voice and alignment with platform best practices.

Community Management

• Manage day-to-day interactions across brand social channels.
• Monitor and moderate comments and conversations, ensuring consistency with each brand’s tone of voice.
• Identify and elevate sensitive or potentially critical conversations when needed.
• Gather community feedback and highlight recurring questions, behaviours, and engagement opportunities.
• Support the team in turning community insights into relevant content ideas.

Content Development

• Write captions, social copy, and social-first content across different platforms.
• Support the preparation of briefs for Creative, Design, and Motion teams.
• Collaborate on the content production process, from briefing and revisions through to publishing.
• Support influencer and creator activations from an editorial and social perspective.
• Adapt and optimize content according to platform, format, audience, and social trends.

Cross-Functional Collaboration

• Collaborate with Creative, Strategy, Account, Media, PR, and Data teams on integrated campaigns and always-on activities.
• Support the alignment of editorial activities with campaign objectives and paid media plans.
• Contribute to brainstorms and creative sessions, bringing a social-first perspective and knowledge of platforms and trends.
• Work with Project Managers and internal teams to ensure content is delivered on time.

Reporting & Insights

• Monitor content performance and community engagement in collaboration with the Analytics team.
• Support regular reporting, identifying key learnings and opportunities for content optimization.
• Stay up to date on social media trends, platform updates, algorithm changes, and emerging formats.
• Use performance and community insights to suggest improvements to future content.

Qualifications

Who You Are

• 2–3 years of experience in social media, editorial content, or community management, preferably within an agency environment.
• Fluent in English, both written and spoken.
• Strong knowledge of social media, streaming, and entertainment platforms.
• Experience using publishing and community management tools such as Sprinklr, Sprout Social, Emplifi, or similar platforms.
• Passionate about internet culture, creators, digital trends, and online communities.
• Highly organised, detail-oriented, and comfortable managing multiple brands simultaneously.
• Curious, proactive, and collaborative.
• Comfortable working in a dynamic and fast-paced environment.

Nice to Have

• Experience managing influencer or creator-led content.
• Knowledge of social listening tools and platforms.
• Basic understanding of paid social media and content amplification strategies.
• Experience working with international or global brands.
• Strong editorial sensitivity and excellent copywriting skills.
• Experience analysing content performance and reporting insights.

Additional Information

We are committed to creating an environment where people can unlock their potential and build a long-term growth path.

What We Offer

• Continuous Development: Personalised learning and development opportunities available at every stage of your career.
• Growth Culture: Challenging projects within a collaborative and innovation-driven environment.
• People Care: Initiatives dedicated to physical and mental wellbeing, fostering a culture of collaboration, respect, and inclusion.

Compensation

• Annual Gross Salary Range (RAL) €30,000 – €35,000

The salary range has been determined based on objective and neutral criteria, including role responsibilities, required competencies, organisational level, market benchmarks, and internal equity considerations.

The indicated salary range is valid at the time of publication. The Company reserves the right to update it if necessary.

Diversity, Equity & Inclusion

This vacancy is open to candidates of any gender, age, and nationality, in compliance with applicable equal opportunities and anti-discrimination legislation.

This job advertisement has been drafted in accordance with the principles of UNI/PdR 125:2022, the Italian standard for gender equality.

Publicis Groupe's motto is “Viva La Différence.”

We promote inclusive and non-discriminatory recruitment processes. Job titles, evaluation criteria, and language have been designed to be neutral and fully aligned with equal opportunity principles.

If you have any specific requirements (for example, accessibility needs), please feel free to let us know during the initial contact. We are committed to ensuring a fair, inclusive, and accessible recruitment process for everyone.