Chief of Marketing & Sales

Boolean; Milano; Ibrido; EUR 80.000 - 110.000; Tempo pieno

Descrizione del lavoro

A prominent EdTech academy in Milan is seeking a Chief of Marketing & Sales to oversee marketing and B2C sales functions. The successful candidate will lead teams, drive growth strategy, and ensure effective resource allocation while managing a multi-million euro budget. The ideal candidate will have over 6 years of experience in marketing and sales, with strong leadership and communication skills. Join us to make a significant impact on thousands of lives.

Servizi

Competitive executive-level salary

Performance bonus

Paid lunch at the office

Flexible working environment

Latest MacBook or equivalent

Competenze

• 6+ years experience in marketing and B2C sales, with at least 3 years in a senior leadership role.
• Proven track record in scaling acquisition and revenue in a startup or scaleup environment.
• Deep expertise in performance marketing, brand strategy, and funnel optimisation.

Mansioni

• Lead Booleans marketing and B2C sales functions with full-funnel ownership.
• Oversee brand positioning & messaging.
• Manage a multi-million euro marketing and sales budget.

Conoscenze

Leadership

Communication

Performance Marketing

Stakeholder management

Descrizione del lavoro

Overview

There s no equal to the satisfaction you get from changing someones life, helping them start a new and fulfilling career. This is what we do at Boolean.

Were an international online tech academy, part of a wider EdTech group, on a mission to become Europes leading hub for high-quality, tech-first training. Ranked among the continents fastest-growing companies (Financial Times FT1000, 3) and one of the top coding bootcamp globally (Course Report), weve already graduated over 7,000 tech professionals and partnered with 2,500+ companies across Europe. Boolean delivers immersive, tech-first learning experiences tailored to a wide range of goals: from career changers to upskillers and professionals, combining live instruction, personalised support, and outcomes-focused services.

Were entering an exciting new era: rebuilding our proven model with expanded AI-focused programs, a broader course catalogue, new B2B services, and innovations that deliver even greater value to students and partners alike.

Role

To fuel this next chapter, were looking for a Chief of Marketing & Sales. A strategic and hands-on leader who owns our marketing and B2C sales engine end-to-end, leading two high-impact teams to shape Booleans brand and convert interest into enrolments at scale.

Responsibilities

• Lead Booleans marketing and B2C sales functions with full-funnel ownership — from brand awareness to sales. Drive growth strategy, inspire and grow high-performing teams, and ensure every euro spent works harder for our mission.
• Own the marketing & B2C sales strategy. Define, execute, and continuously refine an integrated plan aligned with Booleans growth goals.
• Lead and grow the Marketing and Sales teams. Set direction, coach talent, and ensure high performance.
• Oversee brand positioning & messaging. Ensure we stand out in a competitive EdTech market and continue to evolve a brand that speaks clearly to both B2C and B2B.
• Drive acquisition & conversion. Oversee growth strategy in collaboration with our Head of Growth, while taking full ownership of marketing and B2C sales execution: guide campaign direction, oversee messaging and creative alignment, support design strategy, and run a tight sales operation that converts interest into student signups.
• Own and manage a multi-million euro marketing and sales budget ensuring resources are deployed effectively, responsibly, and in line with our growth goals in close collaboration with the growth team.
• Set and track KPIs. Monitor CAC, LTV, funnel conversion, pipeline health, and campaign ROI.
• Collaborate across functions. Work with Product, Admissions, and Operations to align initiatives and ensure a frictionless customer experience.
• Build strategic partnerships. Strengthen relationships with platform partners (Google, Meta, TikTok) and explore new acquisition channels.
• Foster a test-and-learn culture. Run experiments, analyse results, and scale what works.

Qualifications

• 3+ years in senior leadership roles within marketing and B2C sales, with 6+ years total experience in marketing and B2C sales.
• Proven track record in scaling acquisition and revenue in a startup or scaleup environment.
• Deep expertise in performance marketing, brand strategy, and funnel optimisation, with a proven ability to lead high performing startup teams.
• Experience managing significant budgets and delivering measurable ROI.
• Exceptional leadership, communication, and stakeholder management skills.
• Youre aligned with the only rule we care deeply about: strong opinions loosely held, the best idea should always win, not the loudest voice.

Minimum requirements

• 6+ years experience in marketing and B2C sales, with at least 3 years in a senior leadership role.
• Proven track record in scaling acquisition and revenue in a startup or scaleup environment.
• In-depth expertise in performance marketing, brand strategy, and funnel optimisation, with a proven ability to lead high performing startup teams.
• Experience managing significant budgets and delivering measurable ROI.
• Exceptional leadership, communication, and stakeholder management skills.

Working at Boolean

• Competitive executive-level salary and performance bonus.
• Paid lunch at the office.
• Latest MacBook, or equivalent.
• Flexible working environment with hybrid policy.
• Ambitious team that works hard and celebrates wins.
• A dynamic, fast-growing EdTech environment with real social impact.
• Freedom to work remotely when needed, results matter most.

If youre ready to roll up your sleeves with a great team, lead the full marketing and sales engine, and see your work change thousands of lives, wed love to hear from you.