Category Management Specialist – OOH & Traditional Trade (f/m/d)

Loacker; Bolzano; On-site; EUR 33,000 - 41,000; Full time

Benefits offered by this job

Company restaurant

Loacker Academy

Flexible working hours

Job summary

Loacker is seeking a Category Management Specialist for OOH and Traditional Trade to drive profitable growth across Out of Home, Traditional Trade, and Travel channels. You will support the Loacker brand and distributed brands through commercial activities and customer development.

The role requires 3–5 years in Trade Marketing or related fields, strong analytical skills, and willingness to travel within Italy.

Qualifications

• Degree in Business Administration, Marketing, or a related field.
• Approximately 3-5 years of experience in Trade Marketing, Sales, or Marketing roles, preferably FMCG.
• Strong analytical skills and a profitability focus.
• Excellent organizational, planning, and project management skills.
• Creativity, problem-solving, proactive attitude, and collaboration.
• Willingness to travel within Italy monthly.

Responsibilities

• Drive development of Out of Home, Traditional Trade, and Travel channels by identifying growth opportunities.
• Define and implement promotional activities, canvasses, booking mechanics, and incentive programs for customers.
• Collaborate with Sales and Marketing to build commercial and customer development plans to increase volumes and profitability.
• Develop trade activations, POS materials, displays, and channel-specific solutions.
• Manage tailor-made projects for strategic customers with the sales force.

Skills

Trade Marketing

Sales

Marketing

Education

Bachelor's degree in Business Administration or Marketing

Job description

For our Trade Marketing team, we are looking for a Category Management Specialist OOH & Traditional Trade who will contribute to the profitable development of the Out of Home, Traditional Trade, and Travel channels, supporting the growth of the Loacker brand and distributed brands through commercial, promotional, and customer development activities.

Main Responsibilities

• Drive the development of the Out of Home, Traditional Trade, and Travel channels by identifying growth opportunities and new business potential
• Define and implement promotional activities, canvasses, booking mechanics, and incentive programs dedicated to customers
• Collaborate with Sales and Marketing to build commercial and customer development plans aimed at increasing volumes and profitability
• Develop trade activations, POS materials, displays, and solutions tailored to the specific needs of different channels
• Manage tailor-made projects and initiatives for strategic customers, participating in dedicated meetings together with the sales force
• Analyze the performance of implemented activities and support commercial decision-making through data analysis, market insights, and profitability assessments
• Work closely with Sales, Marketing, Category Management, and Supply Chain to ensure the effective planning and execution of market initiatives
• Support the sales team in the field and during commercial meetings by presenting promotional mechanics and activations, while collecting valuable feedback for the continuous improvement of activities

Your Profile

• Degree in Business Administration, Marketing, or a related field
• Approximately 3-5 years of experience in Trade Marketing, Sales, or Marketing roles, preferably within the FMCG industry
• Strong analytical skills, a business-oriented mindset, and a focus on profitability
• Excellent organizational, planning, and project management skills
• Creativity, problem-solving abilities, a proactive attitude, and strong collaboration skills
• Willingness to travel within Italy on a monthly basis

What We Offer

• An international, family-owned company that cares about people and the planet
• Exciting role with a wide range of tasks and responsibilities
• Structured onboarding plan that enables our new employees to join the company quickly and successfully
• Training and development opportunities through the “Loacker Academy”
• Company canteen

In accordance with EU Directive 2023/970 on pay transparency, the starting salary for this position is €37,000 gross per year. Depending on your qualifications, professional experience, skills, and the scope of responsibilities you bring to the role, the final compensation package may be adjusted accordingly. At Loacker, we are committed to fair, transparent, and non-discriminatory compensation practices. We believe in recognizing the value and potential each person brings. Throughout the selection process, we focus exclusively on what matters most: your qualifications, your motivation, and your suitability for the position

Location: Bolzano

Your contact person for this position:

Silvia Carretta

Talent Acquisition

To us, Goodness means celebrating and embracing the unique diversity of every individual.

We foster a respectful, inclusive and empowering environment where discrimination has no place.

Our decisions account for long-term environmental and social impacts, and we’re dedicated to building meaningful, lasting relationships.

What Awaits You

• International and family owned company
• Professional and Personal development supported by a dedicated plattform
• Jobspecific, structured and detailed onboarding phase
• Company restaurant with wholesome and healthy cuisine
• Flexible working hours and home office opportunity (if the job allows that)
• And a whole lot of crispy wafers...

Goodness is a choice