Brand Manager: Health-focused Growth & Innovation

Opella.; Lombardia; Hybrid; EUR 44,000 - 59,000; Full time

Job summary

Opella. is seeking a Brand Manager to lead a premier OTC wellness brand in the Lombardy region. You will own brand strategy, drive market share and profitability, and oversee investments, launches and lifecycle initiatives.

You will collaborate across functions to deliver omnichannel campaigns, media activation, e-commerce, CRM and healthcare professional engagement, while mentoring talent and shaping the brand's next chapter in a dynamic category.

Qualifications

• Proven brand management experience in consumer healthcare or FMCG with track record of growth.
• Strong omnichannel marketing capability across media, digital, retail and e-commerce.
• Analytical skills linking market, consumer and financial data to decisions.

Responsibilities

• Develop and lead annual and long-term brand strategy to grow share and profitability.
• Manage budgets, forecasts, business cases and ROI assessments.
• Lead end-to-end innovation, launches and lifecycle initiatives.
• Design and deliver integrated omnichannel plans across channels and healthcare engagement.
• Coordinate cross-functional projects with clear milestones and timelines.
• Champion data-led decision making and responsible use of AI in insights and campaigns.

Skills

Brand management

Omnichannel marketing

Data analytics

Project management

Stakeholder influence

Entrepreneurial mindset

Education

Marketing degree

Life Sciences background

Job description

Opella. is seeking a Brand Manager to lead a premier OTC wellness brand in the Lombardy region. You will own brand strategy, drive market share and profitability, and oversee investments, launches and lifecycle initiatives.

You will collaborate across functions to deliver omnichannel campaigns, media activation, e-commerce, CRM and healthcare professional engagement, while mentoring talent and shaping the brand's next chapter in a dynamic category.