Brand Manager Mag - Milano

Opella.; Lombardia; Hybrid; EUR 44,000 - 59,000; Full time

Job summary

Opella. is seeking a Brand Manager to lead a premier OTC wellness brand in the Lombardy region. You will own brand strategy, drive market share and profitability, and oversee investments, launches and lifecycle initiatives.

You will collaborate across functions to deliver omnichannel campaigns, media activation, e-commerce, CRM and healthcare professional engagement, while mentoring talent and shaping the brand's next chapter in a dynamic category.

Qualifications

• Proven brand management experience in consumer healthcare or FMCG with track record of growth.
• Strong omnichannel marketing capability across media, digital, retail and e-commerce.
• Analytical skills linking market, consumer and financial data to decisions.

Responsibilities

• Develop and lead annual and long-term brand strategy to grow share and profitability.
• Manage budgets, forecasts, business cases and ROI assessments.
• Lead end-to-end innovation, launches and lifecycle initiatives.
• Design and deliver integrated omnichannel plans across channels and healthcare engagement.
• Coordinate cross-functional projects with clear milestones and timelines.
• Champion data-led decision making and responsible use of AI in insights and campaigns.

Skills

Brand management

Omnichannel marketing

Data analytics

Project management

Stakeholder influence

Entrepreneurial mindset

Education

Marketing degree

Life Sciences background

Job description

Salary Range:€44,400.00 - €59,200.00All Compensation will be determined commensurate with demonstrated experience.You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next.As a Brand Manager , you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.About the jobAt Opella, we are redefining self-care by putting Health in Your Hands. In this role, you will lead an established and iconic brand with a strong heritage in a dynamic and growing food supplements category. You will shape the brand’s next chapter, respecting what has made it successful while challenging established ways of working, identifying new sources of growth and accelerating its evolution.You will own the brand strategy and business performance, translating market, consumer and financial insights into clear priorities. From innovation and investment choices to omnichannel activation, you will turn opportunities into concrete initiatives and mobilize cross-functional partners to deliver high-quality execution.Lead initiatives that advance our brands and strengthen our reputation worldwide.Mentor and uplift emerging talent while pushing your own growth and influence.Put purpose into practice, embedding sustainability, access and social impact into every decision.Model the challenger mindset: question complexity, act with integrity and make things radically simple.Help shape a culture that is ambitious, collaborative and serious about recognition and belonging.Main responsibilitiesDevelop and lead the annual and long-term brand strategy, owning performance, market share, consumer recruitment and profitability objectives.Use market, consumer, customer and financial data to identify growth opportunities, set priorities and support sound business decisions.Manage marketing budgets, investment allocation, forecasting, business cases and return-on-investment assessments.Lead end-to-end innovation, product launches, portfolio strategy and lifecycle initiatives aligned with business priorities.Design and deliver integrated omnichannel plans across consumer media, digital, retail, e-commerce, CRM, point of sale and healthcare professional engagement.Lead complex cross-functional projects from strategy to execution, establishing clear milestones, ownership and timelines while coordinating internal teams, agencies and external partners.Champion data-led decision-making and the responsible use of AI in insights, content, personalization, forecasting and campaign optimization, ensuring compliance with healthcare, medical and regulatory standards.About youProven brand management experience in Consumer Healthcare, OTC, FMCG, wellness or healthcare, with clear evidence of business ownership and brand growth for more than 5 years.Experience leading innovation projects and product launches from concept and business case through to market execution.Strong omnichannel marketing capability, including consumer media, digital activation, e-commerce and point-of-sale execution.Excellent analytical skills and the ability to connect market, consumer, financial and performance data to decisions and actions.Strong project management and stakeholder-influencing skills, with experience leading complex initiatives and multiple priorities across functions.An entrepreneurial mindset, high accountability and the agility to navigate ambiguity, changing priorities and a fast-moving environment.Fluent English; a degree in Marketing, Business, Economics, Life Sciences or an equivalent field is valued.This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.About UsOpella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) and Vitamins, Minerals & Supplements (VMS) market globally.Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide, and counting.At the core of this mission are our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and four specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com#LI-HYBRID