Brand Management Intern

Beiersdorf; Lombardia; Hybrid; EUR 9,100 - 11,000; Full time

Benefits offered by this job

Hybrid work up to 2 days remote

On-site canteen

Employee discounts at Beiersdorf store

Job summary

Beiersdorf in Lombardy, Italy, offers a Brand Management Internship to support marketing initiatives and drive brand growth for leading skincare brands. You will analyze market performance, collaborate with cross-functional teams and external partners, and develop analytical, project management and communication skills.

Join a dynamic international FMCG environment with flexible hours and remote work up to two days per week after onboarding, including exposure to the Beiersdorf company ecosystem.

Qualifications

• Master's or Bachelor's Degree in Marketing, Economics, Communication, or related field.
• Good analytical skills, confidence working with numbers and a willingness to learn.
• Clear written and verbal communication, with the ability to collaborate with colleagues and external agencies.
• Curiosity, creativity and a proactive approach to solving problems, combined with good organization and attention to detail.
• Good working knowledge of Microsoft Office, especially Excel for data analysis and PowerPoint for presentations.

Responsibilities

• Market and performance analysis: Analyze sales, product performance, consumer purchasing behavior and market trends; monitor competitors and help identify opportunities to improve brand performance.
• Campaigns and product launches: Support the execution of brand plans and work with activation and media agencies on communication activities for new launches and existing products.
• Trade marketing and in-store materials: Support sell-in and sell-out analysis, collaborate with creative agencies on materials for the Sales team and contribute to pharmacy launches and activations.
• Presentations and reporting: Help turn data and project updates into clear reports and presentations for meetings with clients and business partners.

Skills

Analytical skills

Excel for data analysis

PowerPoint for presentations

Clear communication

Fluent Italian

Fluent English

Proactive problem solving

Education

Master's or Bachelor's Degree in Marketing

Economics

Communication

Tools

Excel

PowerPoint

Microsoft Office

Job description

Care for skin - care for people

At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Join our Marketing team and gain hands-on experience in brand management within a dynamic international environment. As a Brand Management Intern, you will support the development and execution of marketing initiatives, analyze market and business performance, and collaborate with cross-functional teams and external partners to drive brand growth. This internship offers a unique opportunity to develop analytical, project management and communication skills while contributing to well-known skincare brands.

• Market and performance analysis: Analyze sales, product performance, consumer purchasing behavior and market trends; monitor competitors and help identify opportunities to improve brand performance.
• Campaigns and product launches: Support the execution of brand plans and work with activation and media agencies on communication activities for new launches and existing products.
• Trade marketing and in-store materials: Support sell-in and sell-out analysis, collaborate with creative agencies on materials for the Sales team and contribute to pharmacy launches and activations.
• Presentations and reporting: Help turn data and project updates into clear reports and presentations for meetings with clients and business partners.

Your Profile

• Master's or Bachelor's Degree in Marketing, Economics, Communication, or related field.
• Good analytical skills, confidence working with numbers and a willingness to learn.
• Clear written and verbal communication, with the ability to collaborate with colleagues and external agencies.
• Curiosity, creativity and a proactive approach to solving problems, combined with good organization and attention to detail.
• Good working knowledge of Microsoft Office, especially Excel for data analysis and PowerPoint for presentations.
• Fluent in Italian and in English, both written and spoken.
• Familiarity with market data sources such as NielsenIQ, IQVIA or similar tools is a plus, but is not required.

Why join us?

• Competitive monthly compensation of €900 gross
• Gain hands‑on experience in a dynamic and international FMCG environment
• Flexible working hours and the possibility to work remotely up to 2 days per week after successfully completing the onboarding period
• Free on‑site canteen
• Access to the Beiersdorf company store with exclusive employee discounts
• Opportunity to learn from experienced professionals and collaborate with cross‑functional teams
• A supportive and inclusive workplace that encourages professional and personal growth

Additional information

We look forward to receiving your application. Please submit your CV in English.