B2B Paid Ads & Copy Specialist

Red Raion; Acireale; In loco; EUR 28.000 - 42.000; Tempo pieno

Descrizione del lavoro

Red Raion is seeking a Digital Marketing Specialist to generate qualified leads for its commercial lines through paid campaigns and conversion-focused copy. You will own campaigns across 40+ countries, manage a media budget, and report monthly on performance.

You will write copy and run campaigns personally, optimize cost per lead, and build audiences (retargeting and lookalike) to accelerate B2B conversions in the theme park and entertainment sector.

Competenze

• Minimum 3 years managing paid campaigns with direct budget responsibility.
• Hands-on experience with Meta Ads Manager and Google Ads, including search, display and YouTube.
• Experience writing conversion copy for ads, landing pages and email sequences.
• Portfolio with campaign data: budget managed, cost per lead, conversion rates.

Mansioni

• Set up, manage and optimize campaigns on LinkedIn, Google, Meta and YouTube Ads.
• Allocate monthly media budget across lines.
• Write ad copy, landing pages and email sequences for B2B buyers.
• Build retargeting audiences and lookalike segments.
• Manage lead flow from ad platform to CRM with source tracking.
• Set up automated nurturing sequences per line.
• Conduct A/B tests and document results.
• Provide weekly spend, leads, CPL and conversion rate reports.

Conoscenze

Paid campaign management

Ad copywriting

Campaign reporting

Budget optimization

Audience segmentation

A/B testing

Strumenti

Meta Ads Manager

Google Ads

Google Analytics 4

Google Tag Manager

Descrizione del lavoro

Red Raion is seeking a Digital Marketing Specialist to generate qualified leads for its commercial lines through paid campaigns and conversion-focused copy. You will own campaigns across 40+ countries, manage a media budget, and report monthly on performance.

You will write copy and run campaigns personally, optimize cost per lead, and build audiences (retargeting and lookalike) to accelerate B2B conversions in the theme park and entertainment sector.