Automotive PR & Media Relations Specialist

Omoda Jaecoo Italia; Bardi; In loco; EUR 29.000 - 35.000; Tempo pieno

Descrizione del lavoro

Chery Italy is seeking a proactive PR Specialist to strengthen visibility, reputation, and media presence. You will report to the PR Manager and help develop and execute PR activities, manage media relationships, and support product launches and corporate events.

The ideal candidate will have strong media relations skills, excellent writing abilities, and a passion for the automotive industry. Fluency in Italian and English is required. RAL from 32.000 EUR gross based on experience.

Competenze

• Bachelor's degree in communications, journalism, marketing or a related field.
• 3–5 years of experience in PR/media relations in automotive or PR agency with automotive clients.
• Excellent writing, editing and storytelling skills.
• Established network of media contacts is highly desirable.
• Strong project management and organizational abilities.
• Ability to manage multiple projects in a fast-paced environment.
• Proficiency in Microsoft Office; familiarity with media monitoring and PR tools is a plus.
• Fluent in Italian and English, both written and spoken.

Mansioni

• Develop and execute PR strategies that support corporate, brand, and product communication objectives.
• Build and maintain strong relationships with journalists, media outlets, influencers, and industry stakeholders.
• Draft and distribute press releases, media kits, speeches, and other communication materials.
• Coordinate media events, press conferences, product launches, test-drive activities, and corporate events.
• Manage media inquiries and act as a key contact for press-related activities.
• Monitor media coverage and prepare regular PR performance reports and press reviews.
• Collaborate with Brand, Digital, Social Media, Product, and Sales teams to ensure consistent messaging across all communication channels.
• Support crisis communication activities and reputation management initiatives when required.
• Identify opportunities to enhance brand awareness and strengthen the company's public image.
• Monitor automotive industry trends, competitor activities, and media landscape developments.

Conoscenze

PR / media relations

Writing & editing

Project management

Bilingual Italian/English

Media monitoring

Formazione

Bachelor's degree in communications, journalism or marketing

Strumenti

MS Office

Media monitoring tools

Descrizione del lavoro

Chery Italy is seeking a proactive PR Specialist to strengthen visibility, reputation, and media presence. You will report to the PR Manager and help develop and execute PR activities, manage media relationships, and support product launches and corporate events.

The ideal candidate will have strong media relations skills, excellent writing abilities, and a passion for the automotive industry. Fluency in Italian and English is required. RAL from 32.000 EUR gross based on experience.