Assistant BM Nutella

Ferrero; Alba; In loco; EUR 42.000 - 62.000; Tempo pieno

Descrizione del lavoro

Ferrero is seeking an Assistant Brand Manager for Nutella in Alba, Italy. You will support the development and execution of brand strategies, analyze market dynamics, and collaborate with marketing and research teams to drive growth and consumer engagement.

You hold a Master’s degree and have experience in Marketing roles, with fluency in Italian and English, plus strong Excel and PowerPoint skills to build insights and presentations for cross‑functional stakeholders.

Competenze

• Master’s degree in Economics, Business Administration, Marketing, or related field.
• Initial professional experience in Marketing, Trade Marketing, or Shopper Marketing.
• Fluency in Italian and English with strong communication skills.
• Advanced Excel and proficient PowerPoint abilities.

Mansioni

• Define and implement Nutella's marketing strategy with cross-functional teams.
• Monitor market dynamics, brand performance and KPIs like sales and market share.
• Collaborate with Market Research to understand consumer behaviors and trends.
• Develop communication and advertising briefs with agencies and measure campaign impact.
• Assist in budget planning and monitor advertising investments and costs.
• Support sales plans and promotional initiatives across formats and channels.

Conoscenze

Analytical mindset

Excel

PowerPoint

Fluent Italian & English

International outlook

Formazione

Master's degree

Strumenti

Excel

PowerPoint

Descrizione del lavoro

About the Role

As an Assistant Brand Manager Nutella, you will play an active role in supporting the growth of Nutella, one of the world’s most iconic and beloved brands. Working closely with the Marketing Team, you will contribute to the development and execution of brand strategies aimed at strengthening Nutella’s market position, driving consumer engagement, and supporting sustainable business growth in an increasingly competitive environment. Through data-driven insights and consumer-centric thinking, you will help shape initiatives that enhance brand relevance and create meaningful experiences for consumers.

Main Responsibilities

You will support the definition and implementation of Nutella’s marketing strategy, helping to translate business objectives into impactful brand initiatives. You will monitor market dynamics, brand performance, and competitive activities by analyzing key performance indicators such as sales data, market share, pricing, promotional activities, and shopper insights, identifying opportunities and areas for improvement. You will collaborate with Market Research teams to develop a deep understanding of consumer behaviors, consumption habits, and emerging trends, contributing to the identification of growth opportunities and the recommendation of corrective actions when needed. You will support the development of communication and advertising strategies by working closely with creative and media agencies, providing clear briefs and ensuring campaigns effectively reflect brand objectives. You will also contribute to the evaluation of campaign performance through qualitative and quantitative research, helping to maximize communication effectiveness. In addition, you will participate in budget planning and monitoring activities related to advertising investments, market research, and creative production costs, ensuring alignment with business objectives and financial targets. You will also support the development of sales plans and promotional initiatives, contributing to the successful execution of marketing activities across different product formats and channels.

About You

You bring a Master's Degree in Economics, Business Administration, Marketing, or a related field, combined with a strong analytical mindset and a genuine passion for brand building. You bring initial professional experience gained within Marketing, Trade Marketing, or Shopper Marketing environments, along with a curiosity for brands, consumers, and innovation. Your international outlook and understanding of different markets and cultures allow you to approach challenges with an open and consumer-focused perspective. You contribute excellent organizational and communication skills, enabling you to collaborate effectively with multiple stakeholders and manage projects in a dynamic environment. Your advanced proficiency in Excel and strong command of PowerPoint and other Microsoft Office applications support your ability to analyze data, build compelling presentations, and communicate insights clearly. You also bring fluency in both Italian and English, allowing you to operate confidently within an international business context and build effective relationships across teams. Ready to make an impact with one of the world’s most iconic brands? Join our team and help shape the future of Nutella through creativity, consumer understanding, and a passion for excellence.

What We Offer

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About Ferrero

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here.