360° Brand Strategy Director — Growth & Alignment

Richemont Iberia SL; Milano; In loco; EUR 90.000 - 120.000; Tempo pieno

Descrizione del lavoro

Panerai is seeking a Strategic Planning Director based in Milan to co-develop cohesive 360-degree marketing and communication strategies and drive flawless execution across departments. The role interfaces with Product Marketing and Commercial teams to enhance brand image and growth.

Reporting to Brand Communication Director, you will lead the 360 yearly plan, oversee market insights, and coordinate with markets to ensure strategic alignment and impact within a luxury brand context.

Competenze

• Bachelor's or master's degree in marketing, business administration, communications, or a related field.
• 8–10 years of experience in a similar role.
• Proven track record in strategic planning and brand communication leadership.
• Experience translating corporate strategy into actionable marketing/communication plans.

Mansioni

• Lead the development of a 360-degree yearly marketing and communication strategic plan.
• Conduct in-depth market and competitor analysis to identify opportunities and challenges.
• Coordinate org-wide execution of the strategy across HQ and markets to ensure consistency and impact.
• Build and guide a lean, high-performing strategic planning team and mentor talent.

Conoscenze

Strategic planning

Brand communication

Market analysis

Stakeholder management

Formazione

Bachelor/Master in Marketing

Descrizione del lavoro

Panerai is seeking a Strategic Planning Director based in Milan to co-develop cohesive 360-degree marketing and communication strategies and drive flawless execution across departments. The role interfaces with Product Marketing and Commercial teams to enhance brand image and growth.

Reporting to Brand Communication Director, you will lead the 360 yearly plan, oversee market insights, and coordinate with markets to ensure strategic alignment and impact within a luxury brand context.