YouTube Growth & Content Specialist

International Institute Of Financial Markets; India; On-site; INR 600,000 - 900,000; Full time

Job summary

PRATHAM is seeking a YouTube content strategist to manage and grow its channel and video content strategy. You will develop and execute a growth plan aligned with student acquisition objectives and research trending topics and keywords.

You will optimize titles, descriptions, tags, thumbnails and metadata, monitor Analytics, and coordinate with faculty and editors to deliver engaging, brand-aligned content. You will plan monthly calendars and repurpose content for Shorts and social platforms.

Qualifications

• Strong understanding of YouTube SEO and YouTube Analytics.
• Knowledge of keyword research and content optimization.
• Understanding of YouTube algorithm, audience retention, CTR and watch-time metrics.
• Strong content research and ideation skills.
• Good written and verbal communication skills.
• Basic understanding of video editing and thumbnail design.
• Ability to create engaging scripts, hooks and video titles.
• Knowledge of YouTube Shorts and social media content.
• Analytical mindset with the ability to interpret performance data.
• Ability to work independently and manage multiple content projects.

Responsibilities

• Manage and grow PRATHAM's YouTube channel and overall video content strategy.
• Develop and execute a YouTube growth strategy aligned with business and student acquisition objectives.
• Research trending topics, keywords, student search behaviour and competitor content.
• Optimize video titles, descriptions, tags, thumbnails, playlists and metadata for better reach and discoverability.
• Monitor YouTube Analytics and identify opportunities to improve views, watch time, retention, CTR and subscriber growth.
• Track channel performance and prepare regular performance reports.
• Develop a monthly/weekly YouTube content calendar.
• Identify high-potential topics related to IPMAT, CLAT, CUET, BBA, Law, Hotel Management, Mass Communication and other entrance examinations.
• Develop content ideas around exam updates, preparation strategies, career guidance, college information, student success stories, faculty sessions and educational trends.
• Convert current events, exam updates and student queries into relevant video content.
• Coordinate with faculty, counsellors and internal teams to plan and produce videos.
• Handle the end-to-end video content workflow from ideation and scripting to publishing and optimization.
• Work closely with video editors, graphic designers and other creative resources.
• Ensure videos are engaging, informative and aligned with PRATHAM's brand guidelines.
• Review thumbnails, reels/shorts and video creatives before publishing.
• Plan and create short-form video content from long-form YouTube videos.
• Identify content suitable for YouTube Shorts, Instagram Reels and other social platforms.
• Repurpose high-performing content across digital channels.
• Stay updated with YouTube and short-video trends, formats and algorithms.
• Develop content that not only generates views but also contributes to student enquiries and admissions.
• Add appropriate CTAs, links and lead-generation elements to videos.
• Track enquiries/leads generated through YouTube and evaluate content performance from a business perspective.
• Work with the admissions/counselling team to understand student interests and create relevant content.

Skills

YouTube SEO

YouTube Analytics

Keyword research

Content optimization

Audience retention

CTR optimization

Video scripting

Short-form video

Communication skills

Independent work

Content ideation

Project management

Job description

Key Responsibilities

• Manage and grow PRATHAM's YouTube channel and overall video content strategy.
• Develop and execute a YouTube growth strategy aligned with business and student acquisition objectives.
• Research trending topics, keywords, student search behaviour and competitor content.
• Optimize video titles, descriptions, tags, thumbnails, playlists and metadata for better reach and discoverability.
• Monitor YouTube Analytics and identify opportunities to improve views, watch time, retention, CTR and subscriber growth.
• Track channel performance and prepare regular performance reports.

Content Planning

• Develop a monthly/weekly YouTube content calendar.
• Identify high-potential topics related to IPMAT, CLAT, CUET, BBA, Law, Hotel Management, Mass Communication and other entrance examinations.
• Develop content ideas around exam updates, preparation strategies, career guidance, college information, student success stories, faculty sessions and educational trends.
• Convert current events, exam updates and student queries into relevant video content.

Video Production & Coordination

• Coordinate with faculty, counsellors and internal teams to plan and produce videos.
• Handle the end-to-end video content workflow from ideation and scripting to publishing and optimization.
• Work closely with video editors, graphic designers and other creative resources.
• Ensure videos are engaging, informative and aligned with PRATHAM's brand guidelines.
• Review thumbnails, reels/shorts and video creatives before publishing.

YouTube Shorts & Social Media

• Plan and create short-form video content from long-form YouTube videos.
• Identify content suitable for YouTube Shorts, Instagram Reels and other social platforms.
• Repurpose high-performing content across digital channels.
• Stay updated with YouTube and short-video trends, formats and algorithms.

Lead Generation & Business Alignment

• Develop content that not only generates views but also contributes to student enquiries and admissions.
• Add appropriate CTAs, links and lead-generation elements to videos.
• Track enquiries/leads generated through YouTube and evaluate content performance from a business perspective.
• Work with the admissions/counselling team to understand student interests and create relevant content.

Required Skills

• Strong understanding of YouTube SEO and YouTube Analytics.
• Knowledge of keyword research and content optimization.
• Understanding of YouTube algorithm, audience retention, CTR and watch-time metrics.
• Strong content research and ideation skills.
• Good written and verbal communication skills.
• Basic understanding of video editing and thumbnail design.
• Ability to create engaging scripts, hooks and video titles.
• Knowledge of YouTube Shorts and social media content.
• Analytical mindset with the ability to interpret performance data.
• Ability to work independently and manage multiple content projects.