YouTube Growth & Category Manager

Masai; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Masai is seeking a YouTube Growth & Category Manager to own and scale our YouTube business end-to-end. You will build content-to-growth engines, drive audience growth, paid conversions, monetization, and overall ROI.

You will collaborate with content, product, marketing, and education teams to translate audience insights into scalable strategies and measurable revenue. This role offers ownership across content, growth experiments, and performance metrics to accelerate Masai's learner reach.

Qualifications

• 5–8 years of experience in YouTube growth or growth marketing.
• Proven track record scaling channels or content businesses with measurable impact.
• Data-driven mindset with ability to translate data into strategy.
• Experience with conversion funnels, monetization, and ROI optimization.
• Strong ownership mindset and cross-functional collaboration.

Responsibilities

• Own end-to-end YouTube business from views to revenue and P&L.
• Build content-to-conversion funnels to drive qualified leads and paid growth.
• Develop content strategies aligned with audience needs and Masai goals.
• Drive revenue growth and ROI on content investments.
• Own and improve metrics like CTR, watch time, retention, engagement, and subscriptions.
• Lead experiments across thumbnails, hooks, formats, topics, CTAs, cadence, and distribution.
• Collaborate with educators, creators, and content teams to improve content quality and conversions.
• Build distribution channels across communities and partnerships to maximize reach.
• Use analytics to identify growth opportunities and monetization levers.
• Align YouTube initiatives with broader go-to-market and revenue objectives.
• Present growth insights, revenue impact, ROI, and recommendations to leadership.

Skills

YouTube growth

Growth marketing

Data-driven decisions

Audience growth

Cross-functional collaboration

P&L awareness

Content-to-growth strategy

Tools

YouTube Analytics

Google Analytics

Job description

About Masai School

Masai School is one of India's leading outcome-driven career schools, focused on transforming careers through high-quality education and strong industry partnerships.

Role Overview

AtMasai, we are looking for a YouTube Growth & Category Manager to own and scale our YouTube business end-to-end. This role goes beyond content creation—you will be responsible for building a content-to-growth and revenue engine, driving audience growth, paid conversions, monetization, and overall business performance.

You will work at the intersection of content, growth, product, marketing, and business, using audience insights and data to create scalable strategies that translate into measurable revenue and ROI.

Key Responsibilities

• Own the end-to-end YouTube business, from views and subscribers to conversions, revenue, and P&L.
• Build and optimize content-to-conversion funnels to drive qualified leads and paid user growth.
• Develop content strategies aligned with audience needs, market trends, and Masai's business goals.
• Drive revenue growth and continuously improve ROI on content investments.
• Own and improve key YouTube metrics including CTR, watch time, retention, engagement, subscriber growth, and conversions.
• Lead experimentation across thumbnails, hooks, formats, topics, CTAs, publishing cadence, and content distribution.
• Work closely with educators, creators, and content teams to improve content quality, audience engagement, and conversion.
• Build distribution channels across communities, partnerships, social platforms, and external ecosystems to maximize content reach.
• Leverage YouTube and business analytics to identify growth opportunities, audience segments, and monetization levers.
• Partner with Product, Marketing, Sales, and Business teams to align YouTube initiatives with broader go-to-market and revenue objectives.
• Track business performance and present growth insights, revenue impact, ROI, and strategic recommendations to leadership.
• Build scalable processes and operating mechanisms to continuously grow Masai's YouTube business.

What We're Looking For

• 5–8 years of experience in YouTube growth, content-led growth, digital business, growth marketing, or a similar role.
• Proven experience in scaling YouTube channels or content businesses with measurable impact on growth, revenue, or conversions.
• Strong understanding of YouTube growth drivers including CTR, retention, watch time, engagement, subscriber growth, and recommendation algorithms.
• Hands-on experience building or optimizing conversion funnels and monetization strategies.
• Strong business ownership mindset with experience managing growth, revenue, ROI, or P&L-oriented metrics.
• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Experience working with or managing creators, educators, content teams, or cross-functional stakeholders.
• Ability to translate audience and performance data into clear business and content strategies.
• Strong communication, stakeholder management, and execution skills.

Why Masai?

This is an opportunity to build and own a high-impact YouTube business from the ground up. You will have significant ownership across content, growth, conversion, and revenue, with the opportunity to directly influence how Masai reaches and converts its next generation of learners.