YouTube Expert | Commerce India

Fynd; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Learning Wallet

Job summary

Fynd is seeking a growth-minded YouTube specialist to own end-to-end channel growth. You will craft engaging video content, drive audience acquisition, and execute data-driven growth strategies that align with brand goals and market needs.

Lead content development, optimization, and performance analysis while collaborating with marketing and design teams. The role focuses on storytelling, experimentation, and staying ahead of YouTube trends to maximize impact.

Qualifications

• Proficiency in YouTube content strategy, video production, SEO, and analytics.
• Experience with digital marketing and content distribution; familiarity with A/B testing.
• Ability to translate insights from analytics into actionable growth initiatives.

Responsibilities

• Plan, create, and edit engaging YouTube videos aligned with brand goals and audience interests.
• Develop and execute a YouTube content strategy to grow subscribers, views, watch time, and engagement.
• Conduct audience and competitor research to identify content opportunities and growth levers.
• Optimize video titles, thumbnails, descriptions, tags, and playlists for discoverability and performance.
• Analyze channel and video performance using YouTube Analytics and other tools, translating insights into action.
• Collaborate with marketing, design, and cross-functional stakeholders to align content with campaigns and objectives.
• Experiment with formats, hooks, publishing cadence, and promotional tactics to improve channel growth.
• Stay current on YouTube trends, platform updates, and best practices in digital video marketing.

Skills

YouTube strategy

Video production

YouTube SEO

Audience growth

Digital marketing

A/B testing

Performance analytics

Job description

Fynd is a frontier technology company. We started at the intersection of technology and retail because that is where technology was the least available. Over the years, we became one of India’s largest retail technology platforms. But retail was the entry point, not the boundary.

Today, Fynd builds intelligent software that runs business operations. Not tools that help people work faster, but systems that absorb entire functions: manufacturing, marketing, logistics, commerce, quality control. We sit inside our customers’ businesses, harvest deep domain context, and build AI systems that operate autonomously. We are expanding from retail into manufacturing, generative media, physical AI, and healthcare.

The Role In One Line

Own the end-to-end growth of the company’s YouTube presence by creating engaging, high-performing video content and executing data-driven growth strategies. This role will shape how the brand shows up on YouTube, driving audience acquisition, engagement, and business impact through compelling storytelling, optimization, and continuous experimentation.

What You’ll Own

• Plan, create, and edit engaging YouTube videos aligned with brand goals and audience interests.
• Develop and execute a YouTube content strategy to grow subscribers, views, watch time, and engagement.
• Conduct audience and competitor research to identify content opportunities, trends, and growth levers.
• Optimize video titles, thumbnails, descriptions, tags, and playlists for discoverability and performance.
• Analyze channel and video performance using YouTube Analytics and other reporting tools, and translate insights into action.
• Collaborate with marketing, design, and cross-functional stakeholders to align content with broader campaigns and business objectives.
• Experiment with formats, hooks, publishing cadence, and promotional tactics to improve channel growth.
• Stay current on YouTube trends, platform updates, and best practices in digital video marketing.

Technical Skills

What we’re looking for:

• YouTube content strategy
• Video production and editing
• YouTube SEO and metadata optimization
• Audience growth and channel analytics
• Digital marketing and content distribution
• A/B testing and experiment design
• Performance reporting and dashboard analysis

Soft Skills

• Creative storytelling
• Analytical thinking
• Cross-functional collaboration
• Strong communication
• Ownership and accountability
• Adaptability

What do we offer?

Growth

At Fynd, growth is limitless. We nurture a culture that encourages innovation, embraces challenges, and supports continuous learning. As we expand into new product lines and global markets, we’re seeking talented individuals eager to grow with us.

We believe in empowering our people to take ownership, lead with confidence, and shape their careers.

• Learning Wallet: Enrol in external courses or certifications to upskill—we’ll reimburse the costs to support your development.

Culture

We believe in building strong teams and lasting connections.

• Regular community engagement and team-building activities
• Biannual events to celebrate achievements, foster collaboration, and strengthen our workplace culture

Wellness

Your well-being is our priority. Comprehensive Mediclaim policy for you, your spouse, children, and parents

Work Environment

We thrive on collaboration and creativity. Our teams work from the office five days a week to encourage open communication, teamwork, and innovation.

Join us to be part of a dynamic environment where your ideas make an impact!