Web Specialist

Zurn Elkay Water Solutions; Hyderabad; On-site; INR 900,000 - 1,200,000; Full time

Job summary

A leading water solutions company in Hyderabad is seeking a highly skilled Web Analytics Specialist to join their Digital Marketing team. The candidate will implement and maintain web analytics strategies, ensuring data accuracy and providing actionable insights through advanced dashboards. Requires 5+ years of experience in GA4, GTM, and collaborative skills with international stakeholders, offering a full-time position in a dynamic environment.

Qualifications

• Minimum 5 years of relevant experience in web analytics and tag management.
• Strong analytical mindset with the ability to translate complex data into actionable insights.
• Excellent communication and presentation skills for stakeholder engagement.

Responsibilities

• Lead the setup, testing, and deployment of tags, triggers, and variables using Google Tag Manager (GTM) and GA4.
• Implement and oversee cross-brand tracking among a half-dozen web properties.
• Conduct rigorous QA and troubleshooting to ensure accurate data collection.

Skills

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Looker Studio

Data Layer architecture

A/B testing

Tableau

Education

Bachelor’s degree in engineering, Computer Science, Marketing, or a related field

Master’s degree

Tools

Snowflake

Tableau

Microsoft Clarity

Job description

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We are seeking a highly skilled Web Analytics Specialist to join our Digital Marketing team. This role is ideal for a data-driven professional with 5+ years of demonstrated hands-on experience in Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio.

The Web Analytics Specialist will play a critical role in implementing and maintaining our web analytics strategy, ensuring data accuracy, and delivering actionable insights through advanced dashboards. The position requires close collaboration with US-based stakeholders, marketing teams, developers, and external partners to ensure robust tracking, data governance, and meaningful reporting. This role has a unique, exciting opportunity to be a key contributor in building a new era in web analytics for Zurn Elkay.

Roles and Responsibilities

• Lead the setup, testing, and deployment of tags, triggers, and variables using Google Tag Manager (GTM) and GA4
• Implement and oversee cross-brand tracking among a half-dozen web properties; add reliable visibility to our users throughout their journey across multiple domains
• Conduct rigorous QA and troubleshooting to ensure accurate data collection across multiple platforms and environments.

Data Governance & Integrity

• Identify and resolve gaps in tracking implementation to improve data accuracy and trustworthiness.
• Address attribution inconsistencies and implement User ID stitching for enhanced cross-device tracking.
• Establish and enforce governance policies for consistent data collection and reporting.

Data Layer & Event Tracking

• Oversee the design, implementation, and validation of data layers to support granular event tracking.
• Standardize event naming conventions and conversion tracking for key user interactions (e.g., downloads, form submissions, button clicks).

Advanced Tracking Strategies

• Roll out and maintain UTM governance frameworks, ensuring adherence to best practices and internal standards.

Integration & Reporting

• Support API integrations with data warehouses such as Snowflake and collaborate with BI teams for advanced analytics.
• Partner with BI teams using tools like Tableau to create comprehensive dashboards combining web and business data.
• Build and maintain Looker Studio dashboards to visualize KPIs, user journeys, and website performance trends.
• Work closely with marketing, development, and external vendors to support analytics initiatives and troubleshoot issues.
• Provide training and documentation to internal teams on analytics best practices, GTM usage, and reporting standards.

Job Specification: Education, training, and experience

• Bachelor’s degree in engineering, Computer Science, Marketing, or a related field.
• Master’s degree is an added advantage.
• Minimum 5 years of relevant experience in web analytics and tag management.
• 5+ years of experience in GA4 and GTM with proven expertise in analytics implementation and troubleshooting.
• Strong understanding of Data Layer architecture, event tracking, and custom dimensions.
• Experience with Looker Studio for dashboard creation and data visualization.
• Exposure to A/B testing and multivariate testing methodologies.
• Familiarity with Tableau, Microsoft Clarity, and API-based data integrations is a plus.
• Strong analytical mindset with the ability to translate complex data into actionable insights.
• Excellent communication and presentation skills for stakeholder engagement.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Analyst
• Industries: Manufacturing

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