Sr. Technical Architect – Web Tracking & Data Layer Design

CareerXperts Consulting; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A leading company in the technology sector is seeking a Sr. Technical Architect specializing in Web Data & Analytics. The role focuses on providing strategic guidance and technical direction while collaborating with various teams to enhance data-driven decision-making. Ideal candidates will have extensive experience in web analytics, strong communication skills, and a proven track record in managing analytics projects. This is an exciting opportunity for professionals looking to make a significant impact in a dynamic environment.

Qualifications

• 10+ years of experience in Web Analytics, with at least 2+ years in a technical leadership role.
• Strong understanding of digital marketing analytics and customer segmentation.
• Excellent communication and presentation skills.

Responsibilities

• Lead the Web Data & Analytics team, ensuring best practices in data collection.
• Collaborate with stakeholders to understand analytics needs.
• Define and implement a scalable web data architecture.

Skills

Web Analytics

Digital Marketing Analytics

Data Architecture

Google Analytics

Google Tag Manager

Data Visualization

Project Management

Analytical Skills

Education

Bachelor’s degree in Marketing, Computer Science, or a related field

Advanced certification in GA4

Tools

Google Analytics (GA4)

Google Tag Manager (GTM)

BigQuery

Tableau

Google Data Studio

Job description

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About the Role:

We are seeking a Sr. Technical Architect – Web Data & Analytics with expertise in Google technologies. The role involves providing strategic guidance, technical direction, and actionable insights to drive business decisions. The ideal candidate excels in data implementation best practices, collaborates effectively across teams in a global environment, and possesses strong communication skills.

Responsibilities:

1. Technical Lead for the Web Data & Analytics team, ensuring best practices in data collection, governance, implementation, tracking, and reporting.
2. Collaborate with stakeholders, including Web Development, Data Science, and Marketing Leadership, to understand analytics needs.
3. Define and implement a scalable web data architecture for efficient tracking, tagging, and data collection across analytics and marketing platforms.
4. Provide hands-on expertise in Google Analytics (GA4), Google Tag Manager (GTM), and develop and enhance a scalable data layer to facilitate standardized data transmission across platforms.
5. Track and analyze user journeys and purchase funnels, monitor KPIs, and deliver insights on user behavior and site performance.
6. Continuously improve dashboards and data visualizations using tools like Google Data Studio, Tableau, or other BI tools.
7. Interpret data trends and provide actionable insights to enable data-driven decision-making.
8. Manage analytics projects and ensure timely execution of strategic initiatives.
9. Stay up-to-date with the latest web analytics trends, privacy regulations (GDPR, CCPA), industry standards, and best practices.
10. Ensure data integrity, accuracy, and consistency across all analytics platforms and reporting tools.
11. Identify and address gaps in data collection, recommending enhancements to improve data quality and insights.
12. Provide technical guidance and best practices on Google tools for data collection, tagging, and reporting.
13. Develop compelling data reports, dashboards, and visualizations with supporting narratives for senior leadership presentations.

Qualifications:

1. 10+ years of experience in Web Analytics, with at least 2+ years in a technical leadership role.
2. Strong understanding of digital marketing analytics, attribution modeling, and customer segmentation.
3. Expertise in web data architecture, tracking strategy development, and data layer design.
4. Hands-on experience with event-driven tracking, structured data layers, and tagging frameworks.
5. Proven expertise in Google Analytics (GA4), Google Tag Manager (GTM), and web tracking tools such as Amplitude, Glassbox, or similar technologies.
6. Familiarity with audience segmentation through Customer Data Platforms (CDPs) or Google Analytics.
7. Experience troubleshooting tracking issues and automations.
8. Experience managing BigQuery or other marketing databases, including data extraction, transformation, and analysis.
9. Strong analytical skills in integrating user data from multiple sources, such as user behavior analysis and A/B testing.
10. Ability to generate and present actionable insights that drive Conversion Rate Optimization (CRO).
11. Excellent communication and presentation skills, with the ability to translate complex data into meaningful business insights.
12. Strong project management skills, with the ability to manage multiple priorities and deadlines.
13. Bachelor’s degree in Marketing, Computer Science, or a related field.
14. Advanced certification in GA4 is a plus.

If the above JD aligns with your next challenge, write to us at [e-mail]

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Information Technology

Industries

• Software Development, Technology, Information and Media, and Information Services

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