Digital Analyst

Lenovo; Bengaluru Urban; Sur place; INR 1 200 000 - 1 800 000; Plein temps

Résumé du poste

Lenovo in Bengaluru seeks an experienced Digital Analyst to transform data into actionable business insights. The role focuses on GA4-based analytics, dashboard development, and driving automated reporting across digital channels.

The ideal candidate will design and run A/B experiments, collaborate with marketing and product teams, and scale analytics processes for performance optimization and faster decision making.

Qualifications

• 5+ years of experience in Digital Analytics, Web Analytics, Marketing Analytics, or a related field.
• Strong hands-on expertise in GA4, event tracking, conversion analysis, and customer journey insights.
• Experience with A/B testing and experimentation methodologies.
• Strong proficiency in SQL for data extraction, analysis, and reporting.
• Proven experience in developing and maintaining BI dashboards and automated reporting solutions.

Responsabilités

• Analyze website, app, and digital marketing performance to identify trends and opportunities for optimization.
• Develop, enhance, and maintain dashboards and performance reports for stakeholders.
• Leverage GA4 to analyze customer behavior, evaluate digital performance, and measure campaign effectiveness.
• Design and execute A/B experiments with marketing and product teams.
• Drive automation of recurring reports, dashboards, and analytics workflows.
• Extract, manipulate, and analyze large datasets using SQL to uncover insights.
• Collaborate with marketing, product, CRM, and business teams to identify growth opportunities.
• Support implementation, validation, and governance of digital tracking requirements and analytics tags.
• Present complex analytical findings and recommendations clearly to stakeholders.
• Proactively identify opportunities to improve analytics methodologies and tools.

Connaissances

Digital Analytics

Experimentation

Data storytelling

Stakeholder management

Independent analytics projects

Outils

Google Analytics GA4

SQL

BI dashboards

Power BI

Tableau/Looker Studio

Description du poste

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #153 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

We are looking for an experienced, data-driven Digital Analyst with 5+ years of experience in digital analytics and customer insights. The ideal candidate will have strong hands‑on expertise in Google Analytics, dashboard development, experimentation, and automation. This role requires translating complex data into actionable business recommendations, driving continuous optimization, and improving the efficiency and scalability of analytics and reporting processes.

Key Responsibilities

• Analyze website, app, and digital marketing performance to identify trends, opportunities, and areas for optimization.
• Develop, enhance, and maintain dashboards and performance reports, providing actionable insights to business stakeholders.
• Leverage Google Analytics (GA4) to analyze customer behavior, evaluate digital performance, and measure campaign effectiveness.
• Design and execute A/B experiments in collaboration with marketing and product teams, including hypothesis development, measurement, and results analysis.
• Drive automation of recurring reports, dashboards, and analytics workflows to improve efficiency and scalability.
• Extract, manipulate, and analyze large datasets using SQL to uncover insights and support business decisions.
• Collaborate with marketing, product, CRM, and business teams to identify growth opportunities and recommend data-driven improvements.
• Support the implementation, validation, and governance of digital tracking requirements and analytics tags.
• Present complex analytical findings and recommendations clearly and effectively to stakeholders.
• Proactively identify opportunities to improve analytics methodologies, reporting processes, and adoption of emerging tools and technologies.

Required Skills Qualifications

• 5+ years of experience in Digital Analytics, Web Analytics, Marketing Analytics, or a related field.
• Strong hands‑on expertise in Google Analytics (GA4), including event tracking, conversion analysis, and customer journey insights.
• Experience with A/B testing and experimentation methodologies, including hypothesis formulation, test measurement, and performance evaluation.
• Strong proficiency in SQL for data extraction, analysis, and reporting.
• Proven experience in developing and maintaining BI dashboards and automated reporting solutions.
• Understanding of digital marketing channels, customer journeys, and website/app performance measurement.
• Strong analytical, problem‑solving, stakeholder management, and communication skills.
• Ability to independently manage analytics projects, prioritize competing requirements, and deliver actionable business insights.

Preferred Qualifications

• Experience with tag management platforms such as Google Tag Manager.
• Familiarity with visualization tools such as Power BI, Tableau, or Looker Studio.
• Experience automating reporting workflows using SQL, scripting, or BI platform capabilities.
• Exposure to experimentation platforms and statistical methods for evaluating A/B test results.
• Demonstrated ability to adopt new analytics technologies and drive continuous improvements in analytics processes.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.