Web Master/ Web Publisher/ CMS Expert

Michelin; Pune District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Michelin in Pune seeks a content localization specialist to create master pages, coordinate translations, and manage CRM promotions in line with go-live dates.

You will work with country teams via Jira and email, ensure editorial guidelines, SEO basics, and timely content deployment across non-English markets. This role supports market rollouts and ongoing content improvements.

Responsibilities

• Create and launch master pages for editorial content, campaigns, promotions, and forms aligned with launch timelines.
• Coordinate with country teams via email or Jira to gather translations and deploy pages per project scope.
• Create and launch CRM promotions aligned with go-live dates with validations and approvals from country stakeholders.
• Collaborate with CRM Product Owners to identify blockers and drive timely fixes.
• Manage product launches and coordinate with data/PIM teams to ensure smooth market rollout.
• Prepare master KDL files for localization requests, enabling timely translations across non-English markets.
• Ensure editorial guidelines, brand identity, SEO basics, and responsive design are followed.
• Handle Jira tickets, respond to stakeholders, and track resolution with development teams.
• Oversee e-learning 360 platform access and user provisioning for new regions/locales.
• Participate in daily scrums to discuss topics and blockers related to content authoring.
• Coordinate with QA and DCAD teams to fix issues and assign tickets to webmaster team.
• Follow up with countries for validations and approvals to push pages live.

Tools

Jira

GitLab

Apostrophe CMS

PIM

Job description

Creating master pages for editorial content, campaigns, promotions, and forms on Michelin websites in alignment with launch timelines. Coordinating with country teams via email or Jira to gather localized translations and handling the deployment of pages according to the project scope.

Creating and launching CRM promotions in alignment with scheduled go-live dates, ensuring all necessary validations and approvals are secured from relevant country stakeholders. Collaborating closely with CRM Product Owners to identify potential challenges or blockers and proactively working with them to drive timely fixes or resolutions.

KEY EXPECTED ACHIEVEMENTS

• Creating master pages for editorial content, campaigns, promotions, and forms on Michelin websites in alignment with launch timelines. Coordinating with country teams via email or Jira to gather localized translations and handling the deployment of pages according to the project scope.
• Creating and launching CRM promotions in alignment with scheduled go-live dates, ensuring all necessary validations and approvals are secured from relevant country stakeholders. Collaborating closely with CRM Product Owners to identify potential challenges or blockers and proactively working with them to drive timely fixes or resolutions.
• Manage product launches to ensure timely go-live in accordance with the planned start date, coordinating with the data/PIM team to identify and resolve any challenges prior to launch for a smooth market rollout. Work on the product content update within PIM to tag assets for Product launches.
• Prepare master KDL files for new or existing pages/content to initiate localization requests with country/website owners, ensuring timely translation delivery, supporting smooth content deployment across non-English markets.
• Ensure that the Group’s editorial guidelines and visual identity of the brand as well as the basic SEO best practices (metatags, Hn tags and on-page SEO techniques) and responsiveness are followed and optimized while authoring the web content.
• Detecting actively and proposing content improvement, webpage layout improvement and updates need or user experience optimizations whenever relevant to the business stakeholders.
• Managing end-to-end JIRA requests to ensure:
• Provide a solution to the individual Jira tickets/requests/issues/bugs raised by countries or local markets via JIRA tracking tool.
• Respond to stakeholders’ queries, issues, comments, and suggestions following deadlines defined on individual tickets.
• Follow up on the individual issues resolution especially when creating Gitlab/CBE tickets for code evolution / bug fixing (making sure the tickets are refined, planned, and update sent to countries (through JIRA) when solved.
• Managing e-learning 360 platform and Apostrophe training environment accesses and follow up with new users before providing them access to requested regions/locales.
• Actively participate in daily scrum meetings to discuss the ongoing/upcoming topics and share visibility on the challenges/blockers while working on the authoring topics.
• Manage issues or authoring fixes raised by QA team and DCAD Team (i.e., development team) as efficiently as possible and assign those tickets to the webmaster team.
• Following up with countries or concerned teams for the validations and approval of the content to push the pages live and bring tickets to closure.