Web Manager

CBIZ, Inc.; Pune District; Presencial; INR 8 555 000 - 14 259 000; Tempo integral

Resumo da oferta

CBIZ, Inc. is seeking a Web Manager to oversee the company website as a core marketing channel, driving SEO, AEO, and GEO initiatives. You will own technical and content roadmaps, ensuring high visibility on Google and AI-generated answers, while linking site performance to leads and business growth.

The role combines technical ownership with marketing impact, including analytics, governance, and partnerships with external agencies to deliver projects on time and within budget.

Qualificações

• 8-10 years in website management, SEO, or digital marketing.
• Bachelor's/Master’s degree in Marketing, Computer Science, Communications, or a related field.
• Hands-on expertise with WordPress.
• Strong technical SEO skills with Semrush, Ahrefs, Screaming Frog, and Search Console.
• Proficiency in GA4 and GTM, with the ability to present data clearly to non-technical stakeholders.

Responsabilidades

• Own the SEO, AEO, and GEO roadmap across technical, on-page, and content.
• Run technical SEO audits covering crawlability, indexation, sitemaps, canonicals, and internal linking.
• Implement structured data (JSON-LD) and entity-led content so the brand is cited in AI-generated answers.
• Track rankings, organic traffic, and AI visibility, and report on competitor benchmarks.
• Manage day-to-day site health: uptime, security, backups, plugins, and updates.
• Improve site speed and Core Web Vitals (LCP, INP, CLS).
• Run CRO programs including A/B tests, UX fixes, and form and CTA optimization.
• Set up and manage GA4, GTM, Search Console, and heatmap tools with accurate event and conversion tracking.
• Build dashboards and deliver regular reports that link web performance to leads and pipeline.
• Manage external web, SEO, analytics, and digital agency partners to deliver projects on time, within budget, and aligned to business and website performance goals.
• Manage website budgets, agency retainers, software subscriptions, and project investments to maximize efficiency and business impact.
• Establish and maintain website governance, including content standards, accessibility requirements, SEO best practices, and publishing workflows.

Conhecimentos

Website management

SEO

Digital marketing

WordPress

Data visualization

Analytics storytelling

Formação académica

Bachelor's/Master’s degree in Marketing, CS, Communications, or related field

Ferramentas

Semrush

Ahrefs

Screaming Frog

Search Console

GA4

GTM

Power BI

Descrição da oferta de emprego

CBIZ is a leading professional services company providing accounting, tax, advisory, benefits, insurance, and technology solutions to middle-market organizations across the United States. We help clients navigate complexity, manage risk, and pursue growth through practical insight and disciplined execution.

With more than 9,500 team members across 23 major markets, CBIZ brings deep expertise and local understanding to every engagement, supported by integrated teams across the globe.

Our Services

CBIZ delivers a comprehensive range of professional services designed to help organizations grow, manage risk, and navigate complexity.

Our Service Areas:

• Accounting
• Tax
• Benefits & HR
• Insurance
• Technology

Our Mission

To provide exceptional advice and solutions that help our clients achieve their goals.

Our Vision

To be recognized by our clients as the premier provider of accounting, insurance, and other professional business services and by our team members as their employer of choice.

Join Us on Our Journey

As we continue to grow and expand our horizons, CBIZ remains committed to delivering exceptional service and value to our clients. We invite you to join us on this exciting journey and explore the possibilities that we offer.

Role Overview

The Web Manager is responsible for the performance, health, and growth of the company website as a core marketing channel. The role leads search visibility across traditional search (SEO) and AI-driven discovery (AEO/GEO), ensuring the brand is found on Google and cited in AI-generated answers.

The position combines technical ownership with marketing impact, covering site maintenance, optimization, page development, analytics, governance, agency partnerships, and digital investments while connecting web performance to leads, pipeline, and business growth.

• Own the SEO, AEO, and GEO roadmap across technical, on-page, and content
• Run technical SEO audits covering crawlability, indexation, sitemaps, canonicals, and internal linking
• Implement structured data (JSON-LD) and entity-led content so the brand is cited in AI-generated answers
• Track rankings, organic traffic, and AI visibility, and report on competitor benchmarks
• Manage day-to-day site health: uptime, security, backups, plugins, and updates
• Improve site speed and Core Web Vitals (LCP, INP, CLS)
• Run CRO programs including A/B tests, UX fixes, and form and CTA optimization
• Set up and manage GA4, GTM, Search Console, and heatmap tools with accurate event and conversion tracking
• Build dashboards and deliver regular reports that link web performance to leads and pipeline
• Manage external web, SEO, analytics, and digital agency partners to deliver projects on time, within budget, and aligned to business and website performance goals
• Manage website budgets, agency retainers, software subscriptions, and project investments to maximize efficiency and business impact
• Establish and maintain website governance, including content standards, accessibility requirements, SEO best practices, and publishing workflows

Skills & Qualifications:

• 8-10 years in website management, SEO, or digital marketing
• Bachelor's/Master’s degree in Marketing, Computer Science, Communications, or a related field
• Hands-on expertise with a WordPress
• Strong technical SEO skills with Semrush, Ahrefs, Screaming Frog, and Search Console
• Proficiency in GA4 and GTM, with the ability to present data clearly to non-technical stakeholders

Preferred Qualifications:

• B2B, SaaS, or professional services experience
• Familiarity with Power BI for data analysis
• Experience with website migrations, multilingual SEO, or headless CMS setups