Web Content Writer

FetchJobs.co; India; On-site; INR 350,000 - 600,000; Full time

Job summary

The Chopras is seeking a talented Content Writer with SEO expertise to join our marketing team in India. You will craft engaging, SEO-optimized content across blogs, landing pages, website copy, emails, and social media to support study abroad initiatives.

Ideal candidates have a bachelor’s degree in English/Journalism/Marketing, 2+ years in content writing, strong editing skills, and familiarity with CMS, Google Analytics, and SEO tools.

Qualifications

• Bachelor's degree in English, Journalism, Marketing, Communications, or related field.
• 2+ years in content writing, preferably in education, travel, or digital marketing.
• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Excellent writing, editing, and proofreading skills with the ability to meet tight deadlines.
• Familiarity with CMS, Google Analytics, Search Console, and SEO tools like SEMrush or Ahrefs.

Responsibilities

• Research, write, and edit SEO-optimized blog posts, articles, and landing pages on study abroad topics.
• Conduct keyword research and apply on-page SEO best practices, including crafting meta titles, descriptions, headers, internal linking, and maintaining keyword density.
• Collaborate with the SEO and marketing teams to ensure content aligns with search intent and ranking objectives.
• Monitor content performance using tools like Google Search Console, Google Analytics, SEMrush, and Ahrefs, making data-driven improvements.
• Create compelling website copy, email newsletters, and social media captions to enhance engagement and brand visibility.
• Repurpose long-form content into shorter formats suitable for social media and email campaigns.
• Stay updated on Google algorithm changes and evolving SEO best practices to keep content strategies current.
• Ensure all content is original, well-researched, factually accurate, and free from plagiarism.
• Coordinate with subject matter experts to verify the accuracy of study abroad-related content.

Skills

SEO knowledge

Content writing

Editing & proofreading

Research skills

CMS familiarity

Google Analytics

Team collaboration

Education

Bachelor's degree in English/Journalism/Marketing/Communications

Tools

SEMrush

Ahrefs

Google Analytics

Google Search Console

CMS

Job description

About The Company

Founded with a vision to empower students to pursue their international education aspirations, The Chopras is a leading global education consultancy firm. With decades of experience, the company specializes in providing comprehensive guidance on study abroad opportunities, visa processes, test preparations, and scholarship applications. The Chopras has built a reputation for excellence, personalized service, and a commitment to student success. Operating across multiple countries, the organization leverages a network of expert counselors and industry partnerships to deliver tailored solutions that meet the unique needs of each student. The company's mission is to facilitate seamless international education journeys, ensuring students are well-informed and confident in their decisions.

About The Role

We are seeking a talented Content Writer with a strong background in SEO and digital marketing to join our dynamic team at The Chopras. The ideal candidate will be responsible for creating high-quality, engaging, and SEO-optimized content across various platforms, including blogs, landing pages, website copy, email campaigns, and social media. This role requires a creative thinker with excellent research skills, a keen eye for detail, and the ability to adapt content to different audiences and formats. The Content Writer will work closely with the marketing and SEO teams to develop content strategies that align with business goals, enhance online visibility, and drive engagement. The position offers an exciting opportunity to contribute to a reputable organization dedicated to transforming students’ educational futures worldwide.

Qualifications

The ideal candidate should possess a bachelor’s degree in English, Journalism, Marketing, Communications, or a related field. Proven experience of 2+ years in content writing, preferably within the education, travel, or digital marketing sectors, is essential. Strong understanding of SEO principles, keyword research, and content optimization techniques is required. Exceptional writing, editing, and proofreading skills are a must, along with the ability to produce clear, compelling, and accurate content under tight deadlines. Familiarity with content management systems (CMS), Google Analytics, Search Console, and SEO tools like SEMrush or Ahrefs will be advantageous. Candidates should demonstrate a proactive attitude, excellent collaboration skills, and a passion for education and student success.

Responsibilities

Key Responsibilities

• Research, write, and edit SEO-optimized blog posts, articles, and landing pages around study abroad topics such as university guides, visa processes, test prep, and scholarships.
• Conduct keyword research and apply on-page SEO best practices, including crafting meta titles, descriptions, headers, internal linking, and maintaining appropriate keyword density.
• Collaborate with the SEO and marketing teams to ensure content aligns with search intent and ranking objectives.
• Monitor and analyze content performance using tools like Google Search Console, Google Analytics, SEMrush, and Ahrefs, making data-driven improvements.
• Create compelling website copy, email newsletters, and social media captions to enhance engagement and brand visibility.
• Repurpose long-form content into shorter formats suitable for social media and email campaigns.
• Stay updated on Google algorithm changes and evolving SEO best practices to keep content strategies current.
• Ensure all content is original, well-researched, factually accurate, and free from plagiarism.
• Coordinate with subject matter experts, including counselors, to verify the accuracy of study abroad-related content.

Benefits

At The Chopras, we offer a competitive salary package complemented by a comprehensive benefits plan. Employees enjoy health insurance coverage, paid time off, and opportunities for professional development and training. The organization fosters a collaborative and innovative work environment that encourages growth and creativity. Additionally, team members have access to resources and tools necessary to excel in their roles, along with a supportive management team committed to employee success. Working at The Chopras provides a platform to make a meaningful impact in the education sector while advancing your career in digital marketing and content creation.

Equal Opportunity

At The Chopras, we are committed to fostering an inclusive and diverse workplace. We believe that a variety of perspectives and backgrounds enrich our organization and help us better serve our students. We provide equal employment opportunities to all qualified applicants without regard to race, color, religion, gender, gender identity, sexual orientation, age, disability, or any other protected status. We encourage individuals from all backgrounds to apply and join our team dedicated to transforming educational futures worldwide.