Content Strategist

Miles Education; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Miles Education in Bengaluru seeks an SEO-focused Content Strategist to lead creation and optimization of high-quality, long-form content. The role aims to drive organic traffic, improve rankings, build topical authority and generate qualified leads.

You will own the content calendar, conduct keyword research, create briefs, and collaborate with marketing to repurpose content across social, video, and newsletters. Strong writing, editing and analytics are essential.

Qualifications

• 4–6 years of experience in SEO content, content strategy, or content marketing.
• Strong experience creating and optimizing long-form SEO content.
• Excellent understanding of keyword research, search intent, on-page SEO, internal linking, and content clusters.
• Excellent research, writing, editing, and communication skills.
• Hands-on experience with SEO tools such as Google Search Console, Google Analytics, Ahrefs, or SEMrush.
• Strong analytical mindset with the ability to use data to improve content performance.
• Ability to simplify complex topics into engaging and authoritative content.

Responsibilities

• Develop and execute an SEO-driven content strategy aligned with business goals.
• Own long-form content including blogs, pillar pages, guides, landing pages, and educational resources.
• Conduct keyword research, competitor analysis, search intent, and content gap analysis.
• Create SEO-focused content briefs and ensure content follows best practices for on-page SEO, internal linking, metadata, and content structure.
• Write, edit, optimize, and refresh existing content to improve organic performance.
• Build topic clusters and pillar content to strengthen topical authority.
• Track keyword rankings, organic traffic, CTR, engagement, and conversions using tools such as Google Search Console, Google Analytics, Ahrefs, or SEMrush.
• Stay updated on Google algorithm changes, SEO trends, and AI search developments.
• Collaborate with social media, creative, and marketing teams to repurpose long-form content into social posts, YouTube videos, newsletters, and other formats.
• Manage the content calendar and ensure timely publishing.

Skills

SEO Content

Keyword Research

Long-form Content

Content Strategy

Analytics

Editing

On‑page SEO

Tools

GSC

GA

Ahrefs

SEMrush

Job description

Miles Education Private Limited | Full time

Content Strategist

Bangalore South, India | Posted on 08/11/2026

The global talent landscape has critical gaps, but at Miles Education, we're not just filling these voids - we're actively building pathways to a brighter future. Driven by our mission to empower businesses and enable talent, we tackle critical workforce shortages and skill gaps across sectors such as accounting, business, healthcare and technology.

• Accounting: Through Miles Talent Hub, we address the accountant shortage in the U.S. by creating unique pathways for talent from both India and the U.S. Our initiatives like the Miles STEM Pathway and Miles CPA Pathway ensure that we equip accountants with the credentials and experience needed to excel in the global marketplace.
  
• Business: We revolutionize traditional education by integrating essential liberal arts as well as tech skills to develop well-rounded, future-ready business leaders.
  
• Healthcare: Leveraging the capabilities of Miles Talent Hub, we tackle the shortage of nurses and healthcare professionals in the U.S. by developing innovative pathways for global talent. This strategic approach helps fill immediate needs and builds a sustainable talent pool.
  
• Technology: Through our joint venture with Futurense Technologies, we ensure that Indian tech talent not only thrives but leads in the new, tech-driven AI era.
  

A Force to be Reckoned With: With a dynamic team of over 700 professionals across India, the US and globally, Miles Education stands as a beacon of opportunity and transformation. Our influence extends through a vast alumni network of over 70,000, partnerships with more than 100 universities, and collaborations with a staggering 600+ MNCs and corporations. We operate multiple training centers across the globe, establishing us as a powerhouse in education and talent development.

Bootstrapped and Ballistic: We’re a self-made success story, focusing steadfastly on fundamentals and outcomes rather than external fundraising. Growing at an astonishing CAGR of 70%+ and distinguished as one of the few profitable edtech companies in India, we are poised for substantial growth. Our target for the current fiscal year is a revenue of over $45 million (INR 375 crores +). Our robust financial health underscores our commitment to sustainable innovation and leadership in the educational sector.

Miles is More Than Education, It's a Revolution: As the flagbearer of talent, we believe in bold solutions and transformative pathways to success. At Miles Education, we’re transforming education into a powerful catalyst for opportunity, fostering an exceptionally skilled workforce poised to conquer global challenges

Join us if our virtues resonate with you:

• Hustle & Hard Work: We embrace relentless dedication to our mission, proudly working six days a week. This hustle culture is not just about putting in hours; it's about putting our heart into what we love to do.
  
• Empathy & Emotional Intelligence: We believe that true strength lies in understanding and compassion. By prioritizing emotional intelligence, we cultivate a nurturing and collaborative team culture. Valuing each other's perspectives not only strengthens our connections but also enhances our collective performance.
  
• Resilience to Change: Change is the only constant in our ever-evolving environment. We thrive on our ability to adapt swiftly and efficiently, turning challenges into opportunities.
  

Ownership Mindset: We think and act like owners, taking accountability for outcomes. We lead by example, strive for excellence, and go the extra mile in service of our mission.

Job Description

We are looking for an SEO-focused Content Strategist to lead the creation and optimization of high-quality, long-form content for Miles Education. The primary focus will be driving organic traffic, improving search rankings, building topical authority, and generating qualified leads through content.

Key Responsibilities

• Develop and execute an SEO-driven content strategy aligned with business goals.
• Own long-form content including blogs, pillar pages, guides, landing pages, and educational resources.
• Conduct keyword research, competitor analysis, search intent, and content gap analysis.
• Create SEO-focused content briefs and ensure content follows best practices for on-page SEO, internal linking, metadata, and content structure.
• Write, edit, optimize, and refresh existing content to improve organic performance.
• Build topic clusters and pillar content to strengthen topical authority.
• Track keyword rankings, organic traffic, CTR, engagement, and conversions using tools such as Google Search Console, Google Analytics, Ahrefs, or SEMrush.
• Stay updated on Google algorithm changes, SEO trends, and AI search developments.
• Collaborate with social media, creative, and marketing teams to repurpose long-form content into social posts, YouTube videos, newsletters, and other formats.
• Manage the content calendar and ensure timely publishing.

Requirements

• 4–6 years of experience in SEO content, content strategy, or content marketing.
• Strong experience creating and optimizing long-form SEO content.
• Excellent understanding of keyword research, search intent, on-page SEO, internal linking, and content clusters.
• Excellent research, writing, editing, and communication skills.
• Hands‑on experience with SEO tools such as Google Search Console, Google Analytics, Ahrefs, or SEMrush.
• Strong analytical mindset with the ability to use data to improve content performance.
• Ability to simplify complex topics into engaging and authoritative content.

Good to Have

• Experience in Education, EdTech, Finance, Accounting, or Professional Education.
• Experience with YouTube, LinkedIn, and social media content.
• Understanding of AI search, Google Discover, featured snippets, and SERP features.
• Experience using AI tools for content research and optimization.