Content Strategist

UniAcco; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

UniAcco is seeking a Content Strategist to craft SEO-driven content for a global student audience and to support growth across web, social, email, and marketing campaigns.

Ideal candidates have 5+ years in content writing, strong British English, robust editing skills, and the ability to produce high-quality content with minimal AI reliance. Familiarity with WordPress and SEO tools is a plus.

Qualifications

• Minimum 5 years of experience in content writing, preferably in ed-tech, prop-tech, travel, or youth-focused brands.
• Strong command of British English, with excellent writing, editing, and proofreading skills.
• Independent content production with minimal AI reliance; AI tools may be used for research or proofreading.
• Experience writing SEO-optimized blogs, landing pages, website content, email campaigns, social media copy, and marketing collateral.

Responsibilities

• Create compelling, SEO-driven content for a global student audience.
• Support business growth across web, social, email, and marketing campaigns.
• Manage multiple content briefs, meet deadlines, and adapt writing styles to audience and platform.
• Conduct thorough research and simplify complex topics into reader-friendly content.

Skills

Content writing

Editing

SEO

Research

Deadline management

British English

Writing tests

Tools

WordPress

Google Docs

Grammarly

Ahrefs

SEMrush

Google Search Console

Job description

We're looking for a Content Strategist who can create compelling, SEO-driven content that engages a global student audience and supports business growth across web, social, email, and marketing campaigns.

Key Requirements:

• Minimum 5 years of experience in content writing, preferably in ed-tech, prop-tech, travel, or youth-focused brands.
• Strong command of British English, with excellent writing, editing, and proofreading skills.
• Ability to independently produce original, high-quality content with minimal reliance on AI-generated writing. AI tools may be used for research or proofreading, but candidates must demonstrate strong writing skills through a writing test during the hiring process.
• Experience writing SEO-optimized blogs, landing pages, website content, email campaigns, social media copy, and marketing collateral.
• Ability to manage multiple content briefs, meet deadlines, and adapt writing styles based on the audience and platform.
• Strong research skills and the ability to simplify complex topics into engaging, reader-friendly content.

Good-to-Haves:

• Working knowledge of WordPress, Google Docs, Grammarly, and similar content tools.
• Familiarity with SEO tools such as Ahrefs, SEMrush, or Google Search Console.
• Experience writing performance marketing or paid campaign copy.